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I think that system is dishonest, misleading, and unethical. On one of my novels and on other novels I've seen, it will quote one person and say others have made similar statements even though you cannot anywhere find the supposedly similar statements. How is Amazon treating my product fairly if they are providing misleading statements? How does it treat reviewers fairly if they imply that many reviewers said something that only one reviewer said? If I thought they'd care or actually respond, I would demand that Amazon provide proof of the similar statements on multiple books. It's a terrible system and I personally don't find it helpful when I read reviews before buying books, especially non-fiction. It's also just one more piece of clutter on the most cluttered shopping site on the web.
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