[mgedwards]

I read Locke's book and agree with some of his approaches to marketing (like developing a Twitter network). On the marketing side, he has great ideas.

That said...I don't like that he admits he's not a great writer, sets a goal to churn out a book in eight weeks, and treats his books like customers. Sure, books can be vehicles for earning authors income and royalties, but there's far more to writing than creating "employees" to work for you. I set soft deadlines for myself but would never throw a book out to the public before it's ready to publish. IMHO once a book is finished, it's finished, and you shouldn't expect to make any revisions. Get it right the first time. I would much rather take the extra time to write a timeless classic that is read for 100 years than a book with an eight-week run. Writing is a passion to cultivate, not a cash cow.

I like to think that this approach will stand the test of time. Once today's John Locke has had his run, the John Locke of yore, the father of liberalism whose incredible works stand the test of time, will again surpass his contemporary.