P.J. Post said:
That makes 3.
Seriously, I'm not being whatever about it, I really am curious. Most/many of the financially successful writers we hear about seem to have BBs routinely factored into their promotion schedules, but obviously, there are lots of authors doing really well that we never hear about. And for those that don't use BB, or didn't until well after they had achieved financial success, I'm equally curious as to how they got there: publishing schedule, genres, etc. And not in a
give me advice kind of way, just in an analytical/academic,
that sure is interesting, kind of way.
Remember, how stats are framed changes the apparent meaning. Stats and anecdotes have to be defined and framed properly.
Example: 100% of people looking for their lost keys find them in the last place they look.
If you immediately thought that couldn't be true, remember: as soon as you find your keys, you stop looking. So that's the last place you looked. 100%.
Why do I say this? Because without a control group of those who tried and failed to go wide with a BB, and a control group of those who tried and failed without a BB, you have nothing. You only have a list of authors who succeeded, some with, and some without a BB. You might infer, broadly, for example, that if the same number of authors reported success with, and without a BB, then it doesn't matter--but that would also be false, because there are so many variables:
How many tried and failed completely
Who happens to be reading and replying to this thread
What genres they are in
How many BBers would have made it without the BB anyway
How many needed the BB or they would have failed
How big is their backlist
How long are their books
etc. etc. etc.
The samples size here is far too small. All we can be sure of is, it is possible to succeed wide, and it is possible to succeed without a BB, and BB probably helps in most cases.
Beyond that, YMMV wildly.
The only thing you can do to be sure is try it yourself, using the best methods and strategies you can find and employ.