I'm going to answer this question in general terms, not in specific relation to your book. Hopefully every author here will see this and get something out of it.Sunny said:Authors are out here scratching their heads. Okay, our books are on Kindle--now, how do we market to all of you?
Advertising Your Book: Some Tips
- Not linking to the book in your post: This may be the biggest mistake authors make - and I've seen it several times on this board. If you can't do that, I can't be bothered to investigate further. (Yes, the author in the original post made the same mistake - BUT since Leslie helpfully included a link in the next post, I WILL click and look at it.)
- No plot description on Amazon: I realize this sometimes takes a few days to show up. In that case, wait a few days to promote your book. I know you're excited and want to get it out there, but there's no second chance to make a first impression.
- No cover/ugly cover on Amazon: This is not a deal-breaker by any means, but a bad cover or no cover really doesn't help. I will admit that both "In Her Name" and "Assignment in Antibua" caught my eye because of their nice covers, so there is something to be said for a good one.
- Constant spamming of your book on Kindleboards: There's a right way to advertise (Sig Rosenblum, Mike Hicks, Al Past, Jeff Hepple, Rick Reed, etc. always do a classy job of this, for example) and a wrong way (er...other people).
- Overpriced: I know most authors would love to charge $9.99 and rake in the dough. I don't blame you. After all, I'd want to do the same. But in the days of free books, 1 cent books, and 99 cent books, your pricing has to be competitive.
- Formatting and Editing: If the book is poorly formatted for Kindle, you've already lost me. If I see a ridiculous typo in the sample, I'm going to just hit the home button and find something else to read. Typos are probably unavoidable, and even bestsellers have them, but they should not be found on the first or second page of your book. Come on now.
- Word of Mouth: This is very important, but it must be allowed to happen naturally, organically. In other words, the author cannot interfere with, or influence, this process. If a reader on Kindleboards likes a book enough, he/she will naturally share it with the rest of us. Good word of mouth, I'm guessing, is likely to increase sales. For example, LDB has probably done more for Boyd Morrison's books than Boyd himself. He loves them, and his enthusiasm is infectious. (By the way, it is very obvious when "word of mouth" is forced. We're not stupid - we can tell the difference - so let it happen on its own.)
Hopefully these tips will help some new authors in their quest to wow us all with their latest books. Believe me, folks, I'm ALWAYS looking for something new to read and I WANT it to be YOUR book. So, with that in mind, please take my suggestions in the best possible light and apply them to the book you're trying to sell to us.