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Discussion Starter #1
I had a slightly odd experience today. I was visiting a friend in the hospital and he introduced me to another friend who was also visiting him. In the course of the conversation, my friend (who is also one of my beta readers) told this other person that I had written a book and that it was available on Amazon. This other friend ran to her laptop, brought up Amazon, searched my name and, of course, my one and only book popped up.

The pricing info on the Kindle edition showed that the paperback price was normally $14.99, and the Kindle price was $4.99. The slightly odd part of the experience was watching someone looking at my book and make a buying decision right in front of me. Her reaction was "Oh, look, your book is on sale today. I'm going to grab it right now, before it goes back up." She didn't have any idea that I was self-published and that I had set that price.

I have no idea how often those kind of thoughts run through our potential customers heads, but I do know this woman is a self-described "reading junkie."

I know we are familiar with the bargain hunters out there, but it's good to remember that these kind of scenarios take place too. I'm sure she would have happily bought the book for .99 or 2.99, but she still saw a lot of perceived value in the 4.99. In fact, when she saw the price, she asked me "Is it a full-length book?" assuming that the price might mean it was a shorter work.
 

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I like that story!

Maybe we tend to underestimate the "average" reader because there are so many savvy ones out there looking for bargains.

I got a great review today which included: "I wasn't quite sure what to expect from a free book, but I was very pleasantly surprised."  (she picked this up during my recent promo, I suppose)
Does this mean that readers don't expect quality from free books? Is, to some of them, price an indication of quality? Would be spiffy to see those folks in the majority so that prices can rise!  ;D ;D
 

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I've long thought that's a major reason to get your book up on Createspace.  Even if you don't sell any paper copies at all, it pushes your ebooks.  Nice to have that confirmed.
 

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Quiss said:
Does this mean that readers don't expect quality from free books? Is, to some of them, price an indication of quality?
That's what it means all right. You see it in reader forums all the time, and I'm one of those whose mother drummed, "You get what you pay for," into her head myself.
 

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Let me add, I also think it's important to remember that a book is a luxury purchase.  No one has to buy a book today so their children don't starve.  People are willing to throw a few bucks at a book if they want it and if they think they're getting a special bargain at the same time- bingo.
 

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Discussion Starter #6
I mostly mention this story because I worry a bit about my pricing, since I am toward the high end of the scale for indie books @4.99. This rare glimpse into one reader's process reassures me to a certain extent.
 

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Shawn Inmon said:
I mostly mention this story because I worry a bit about my pricing, since I am toward the high end of the scale for indie books @4.99...
However, if you look at memoirs your price is exceptionally low.
 

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Discussion Starter #9
cdvsmx5 said:
However, if you look at memoirs your price is exceptionally low.
Yes, I guess it is... but it is relatively short at 66.000 words. And, the truth is, I didn't have the courage of my convictions to go above $4.99. Most of the advice I got from my "team" was to go @ 2.99.
 
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