Ok sure, if we all knew, then we would be all rich. But humor me here ...
I know. I'm incredibly jealous of what they've got going!SEAN H. ROBERTSON said:I wondered the same thing 2 weeks ago when a KB author used their promotion to catapult her book to top 100 paid ranks. They have an awful lot of subscribers/lists. Whatever they've implemented, it's working.
There is a big difference between Google ads to sell a $5 book and ads to create a mailing list that will generate thousands in revenue. I suspect they spent a ton of money building that list, and now they are starting to earn a return on that investment.olefish said:I was wondering about the advertising part. The consensus around seems to be buying google ads, facebook ads, goodread ads, don't generally give a good return on investment.
This. Google ads are generally not a good return on investment because you might be paying $2 per click to earn at most $3 per copy sold -- and that's assuming that everyone who clicks will buy.jayallan said:There is a big difference between Google ads to sell a $5 book and ads to create a mailing list that will generate thousands in revenue. I suspect they spent a ton of money building that list, and now they are starting to earn a return on that investment.
Remember that you are selling one book, they are selling a service. That service seems like it is free to the end user but:olefish said:I was wondering about the advertising part. The consensus around seems to be buying google ads, facebook ads, goodread ads, don't generally give a good return on investment.
Same here. Heard about them here on KB and love the easy-to-read format.Sara Rosett said:I first heard about Bookbub here on the boards. Didn't see anything on FB/Google/etc.
I subscribed because I was thinking of trying to place an ad and wanted to see what the daily email looked like. Loved the format with the large cover and quick blurb. Very clean and easy to read.
I watched your book rise, Steven, to get a feel for how my promo today might go. Quite a nice little ride. Mine just went live, and it's coming from absolutely no previous ranking and it's for a paid (99 cent) bargain book, so it'll be interesting to see how it goes. I noticed things were pretty steady most of the day, then popped in the evening.Steven L. Hawk said:Same here. Heard about them here on KB and love the easy-to-read format.
And my promo with them yesterday was stellar. Peace Warrior went from #1954 in the Free for Kindle list to #12. Category ranking went from #12 in a single category (Military Sci Fi) to #1 in two categories. More than 10k downloads. Well worth the $60 I spent for the ad. Two thumbs up.
Hi, Saul. You are correct. Although there were several thousand downloads by mid-day, the actual rankings didn't pop until early evening. The only thing I can attribute that to is a lag in the system.Saul Tanpepper said:I noticed things were pretty steady most of the day, then popped in the evening.
Did you do any other promo?
Exactly. They put a lot of money on building that huge of a list in just a year or so. That's why they protect it like gold. If they just start mailing for anyone who pays, they won't get their ROI on their list building.Amanda Brice said:The old-fashioned way -- hard work.
But I saw them advertise A LOT this summer, on Google, Facebook, Goodreads, RT, and probably numerous other places I can't recall or didn't even know about. They must have sunk tens of thousands of dollars into advertising, if not more.
I understand the sentiment re: gatekeepers, and it's the one thing I celebrate most being gone with SP, but I think it mislabels what companies like BB and ENT are doing. The publishing gatekeepers restricted author access to the public. These promotion sites are restricting their selections, not access. As self-publishers, we have free and unfettered access; it's just as easy. That's why mailing lists, social media and other avenues for spreading the word are so important. If anything, I'd label BB and similar sites as high speed tollways. Without using them, you can still get where you're trying to go, just not as quickly or as easily.Dalya said:They also turned down a lot of books. Which sucks when it's you, but they're acting as a gatekeeper, which is really a big part of what publishers were doing.
Yes, and the main reason BookBub is successful is because their subscribers trust them to offer quality books. I have a group of friends outside the writing world who have unsubscribed to many lists after being burned with books they can't even get past the first few chapters. They all love BB.Amanda Brice said:I will be first to admit that I love that I see traditionally-published books right alongside indie books, which is something that really seems to make Bookbub stand out from most of the other bargain books newsletters, and which gives an air of "credibility" that I think lots of readers like (even if we don't want that to be so).