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It looks to me like this is a ripoff of Smashwords, except you pay up front instead of giving a cut of each book sold to the distributor.The keyword is POST retailer as far as royalties go. So BN, Amazon and the like would take their cut and you would get 95-100% of the remains. They also charge you up front for paper copies (CreateSpace does not, aside from expanded distribution). I think this is too little, too late as far as Borders is concerned. and why distribute through them when you can go direct through BN or Amazon for free and get better payment terms?
 
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