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It looks like your account with Bowker was set up without a proper company name. You have "Your Company LLC" listed as the company. If you want to use an actual publisher name, you'll need to contact Bowker to get that corrected. The highlighted section is telling you exactly what KDP will expect to see as the imprint associated with your ISBNs. In my account, that Highlighted section indicates "Sleeping Cat Books" where yours shows "Your Company LLC" because that's the company name on my Bowker account.
 

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Writing the next books in my Martin Billings series.
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"Your Company LLC" is just the name i typed over my name to create this image.

The question is, why is Bowker telling you to NOT use a different imprint for KDP?
It isn't saying that. It says, if Amazon or KDP asks for your imprint name, you give them your company name. It' isn't saying not to use it.
 

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Writing the next books in my Martin Billings series.
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I can't help you with that. You should go to your Bowker account and see if there is a help email address. Obviously Amazon won't be any help.
 

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But I don't want to use my company name on my books. I want to use my Bowker Imprint name.

Are Imprints not allowed if we publish on KDP?
Yes, you can. If you've created an imprint under your company in your Bowker account, you can assign that imprint to one of your ISBNs in your Bowker account and then use that imprint on KDP. But most indies don't have multiple imprints. The company name they create when they buy the ISBN is then what's associated with that ISBN. Bowker is trying to be helpful to these single-name publishers.

Here is what my Bowker account looks like. I can use my company name, or one of my imprints under it, on any of my ISBNs. But I have to assign the imprint to the ISBN in Bowker first before I can use that ISBN/imprint name combination on KDP:
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