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I think you choose your region and that gives you a site that will have different stats and the like.

I've heard that ebooks on iPhones is a big thing. They are doing a lot of advertising about it for the iPhone in Sydney and Melbourne.
 

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kurzon said:
It's possible you may be seeing a side-effect of region-locking. There's a solid portion of ebooks which Australians can't buy/read because the region rights aren't available, and I'm fairly sure Apple is a vendor which only shows books which can be purchased in your region. So you're standing out in a smaller pool. :)
Amazon is doing this, mainly with the big name authors and publishers. Quite annoying. I wanted to read James Rollins' new book, but no. Maybe I should just get a proxy server.
 
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