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Apple had a June 30th deadline for vendors who sell on iOS. I don't want to rehash the details, but the bottom line was that potentially Amazon and B&N might have to give Apple a 30% cut of an ebook sale, something which was impossible to do and still make a profit. So the question was if Amazon was going to have to remove its app from iOS. It now looks like Apple has changed its mind:
This is a good thing for those of us selling books and a good thing for consumers.
http://tinyurl.com/3svkweuBut, as noted Thursday by MacRumors, the new App Store Review Guidelines unveiled at the Worldwide Developers Conference this week have removed the need for prices to be identical out of the App Store. Apple only requires that "there is no button or external link in the app to purchase the approved content."
The change will likely mean that content providers like Amazon, which sells e-books through its online store for use in the Kindle application, will be unaffected by the previously-set June 30 deadline. Under Apple's previous rules, Amazon would have been forced to offer the option of purchasing content within the Kindle application at the same price, while paying Apple a 30 percent cut of the sale.
This is a good thing for those of us selling books and a good thing for consumers.