Apple doesn't want folks using the iDevices to promote other products anymore...
Another story:Apple guidelines restrict the use of Apple devices as prizes in contests, a powerful promotional tool used by publishers, authors and publicists to gain attention for projects.
Here are the specific guidelines: "iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions … The use of 'free' as a modifier in any Apple product reference in a prominent manner (headlines, callouts, etc.) is prohibited. Additionally, 'free' as an modifier of Apple products in a less prominent context is strongly discouraged unless it is clear to the end consumer that the third party, not Apple, is gifting the product in return for some transaction. (Ex. 'Sign up for a checking account and we'll give you an iPod shuffle.' or 'Win an iPod nano when you refer a 10 friends to [INSERT COMPANY NAME]')."
What do you think? According to CNN Money, the tech company has started contacting companies that break these rules.
Looks like Kindle giveaways are about to get even more popular...Apple cracks down on iPhone and iPad giveaways, bans use of its font
By Luke Westaway (@lukewestaway) on 2 June 2011, 3:53pm
Apple's cracking down on companies that offer its products as giveaways, providing a detailed list of terms and conditions to abide by if its in-demand gadgets are to be part of a competition or promotion.
For starters, third parties aren't allowed to use the iPhone or iPad in a promotion. The rest of the rules are very strict as well. For example, if you want to give away an iDevice, you're not allowed to use the word 'free' as a modifier in a prominent manner in any promotional material, and you're not allowed to use photos of non-current Apple products.
Oh, and promoters are prohibited from using Apple's signature Myriad Set font.
The rules on photos are especially strict. Examples include: "Do not alter or distort Apple product photos in any way", "Do not omit portions or use a partial photograph of Apple products", and "Always show products on a plain background".
If a third party wants to promote an Apple product in any way, the Cupertino company demands all promotional material be submitted for review.
Giving away an iPhone Gift Card is also verboten, and the iPod touch can only be promoted 'in special circumstances' and when the promoting company has bought a minimum of 250 units.
The rules were first unearthed by Fortune, and make it clear that Apple thinks its brand is its most valuable asset. We can see where Apple's coming from, but aren't these strict rules just a smidgen ridiculous?