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Apple doesn't want folks using the iDevices to promote other products anymore...

Apple guidelines restrict the use of Apple devices as prizes in contests, a powerful promotional tool used by publishers, authors and publicists to gain attention for projects.

Here are the specific guidelines: "iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions … The use of 'free' as a modifier in any Apple product reference in a prominent manner (headlines, callouts, etc.) is prohibited. Additionally, 'free' as an modifier of Apple products in a less prominent context is strongly discouraged unless it is clear to the end consumer that the third party, not Apple, is gifting the product in return for some transaction. (Ex. 'Sign up for a checking account and we'll give you an iPod shuffle.' or 'Win an iPod nano when you refer a 10 friends to [INSERT COMPANY NAME]')."

What do you think? According to CNN Money, the tech company has started contacting companies that break these rules.

http://www.mediabistro.com/galleycat/apple-prohibits-free-ipad-iphone-promotions_b31613
Another story:

Apple cracks down on iPhone and iPad giveaways, bans use of its font

By Luke Westaway (@lukewestaway) on 2 June 2011, 3:53pm

Apple's cracking down on companies that offer its products as giveaways, providing a detailed list of terms and conditions to abide by if its in-demand gadgets are to be part of a competition or promotion.

For starters, third parties aren't allowed to use the iPhone or iPad in a promotion. The rest of the rules are very strict as well. For example, if you want to give away an iDevice, you're not allowed to use the word 'free' as a modifier in a prominent manner in any promotional material, and you're not allowed to use photos of non-current Apple products.

Oh, and promoters are prohibited from using Apple's signature Myriad Set font.

The rules on photos are especially strict. Examples include: "Do not alter or distort Apple product photos in any way", "Do not omit portions or use a partial photograph of Apple products", and "Always show products on a plain background".

If a third party wants to promote an Apple product in any way, the Cupertino company demands all promotional material be submitted for review.

Giving away an iPhone Gift Card is also verboten, and the iPod touch can only be promoted 'in special circumstances' and when the promoting company has bought a minimum of 250 units.

The rules were first unearthed by Fortune, and make it clear that Apple thinks its brand is its most valuable asset. We can see where Apple's coming from, but aren't these strict rules just a smidgen ridiculous?

http://forum2.mobile-review.com/showthread.php?103460-Apple-cracks-down-on-quot-free-quot-iphones-and-ipads-bans-use-of-its-fonts...&p=943369

http://crave.cnet.co.uk/gadgets/appl...971/?s_cid=938
http://consumerist.com/2011/06/apple...giveaways.html
http://www.mobileburn.com/news.jsp?Id=15150
http://www.itproportal.com/2011/06/0...pad-giveaways/
Looks like Kindle giveaways are about to get even more popular...
 

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I suspect they are going after people using the Apple brands and logos to promote their own sites. If I give away one iPad per year, i can use the Apple logo and pictures everyday to promote myself. It only costs one iPad per year. That's cheap to trade off such a powerful brand.
 

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Apple might just be trying to promote Android. I heard they bought shares in the better tech. ;D
 

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Seems odd that the story doesn't link to a document on Apple's official site but instead to a blog attachment anyone in the world could have created. Look how pixelated the Apple logo at the top of the guidelines looks. Also, notice the date at the bottom: 4/19/2010. This has been the policy for over a year and we're just now hearing about it? Maybe it's just me, but it all seems a little fishy.
 

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Daniel Pyle said:
Seems odd that the story doesn't link to a document on Apple's official site but instead to a blog attachment anyone in the world could have created. Look how pixelated the Apple logo at the top of the guidelines looks. Also, notice the date at the bottom: 4/19/2010. This has been the policy for over a year and we're just now hearing about it? Maybe it's just me, but it all seems a little fishy.
Yeah, I suspect Terrence is right -- this is a normal and usual trademark violation thing, not some sudden draconian enforcement of Apple rules on people who don't even have an agreement with Apple.

(Note use of the words "in headlines" and things like that -- that's trademark talk.)

Camille
 
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Yeah, nothing new and shiny here. All this means if that companies have to disclose who they are and who is paying for the prize. They can't use the Apple trademark for promotional purposes. This is a long-established norm in the business world. Primarily, the people they go after are the type that place ads that say "GET A FREE IPAD!" without identifying themselves until after you click the link.

This would be acceptable:

Click Here to Subscribe to the Bards and Sages Newsletter for a chance to win an Ipad.
This would not be acceptable:

Click here for your chance to win the Apple Ipad!
 
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