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Are cheaper books discriminated against in Amazon rankings? See blog post.

1065 Views 12 Replies 9 Participants Last post by  Trans-Human
I just stumbled across this blog post that offers some insights in HNR lists and ranking mechanics overall. It's from late 2012, so I wonder if this statement is still true:

"The Popularity list is very different. Ranking is (currently) calculated using a rolling 30-day average of your sales, with no greater weight given to more recent sales. This is a radical difference that rewards consistent sellers over those who spike and fade. Other crucial factors are free downloads (which are worth one tenth of a paid sale), and price (more expensive books are given a greater weighting and 99c books are now actively discriminated against)."

IF this is still true, than pricing a new release at 99c (or even making it free) would seem counter-productive.

Check the original post here:

http://indiereviewtracker.com/want-to-be-popular/
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Hey.  If that were true, there would be no 99 cent books in the best-seller lists.   
Oh and any blog post over about 6 months old especially about Amazon is usually outdated.
As far as I know, yes, the poplist does take price into account.
SevenDays said:
As far as I know, yes, the poplist does take price into account.
This.
SevenDays said:
As far as I know, yes, the poplist does take price into account.
That's definitely going to influence my release strategy, then. Thanks for the confirmation!
Yes, this is well established. You can read about the discovery on Ed Robertson's old blog, Failure Ahoy! Scroll back to early May 2012 and read forward from there.
C. Rysalis said:
That's definitely going to influence my release strategy, then. Thanks for the confirmation!
Amazon runs bestseller lists, too, and those don't take price into account. Look at the whole picture, then decide.

ETA:
The bestseller list in fantasy > paranormal & urban: http://www.amazon.com/gp/bestsellers/digital-text/6157853011/ref=pd_zg_hrsr_kstore_1_5_last
The popularity list in fantasy > paranormal & urban: http://www.amazon.com/b/ref=dp_brlad_entry?ie=UTF8&node=3559310011

Notice how the latter favors pricier books and the former favors cheaper books, with plenty of $.99 books visible.
Becca Mills said:
Amazon runs best-seller lists, too, and those don't take price into account. Look at the whole picture, then decide.
Unless this post is totally outdated, potential readers get actively pushed into the popularity lists. Especially when browsing from their Kindle.
C. Rysalis said:
Unless this post is totally outdated, potential readers get actively pushed into the popularity lists. Especially when browsing from their Kindle.
Yes, that's true. But the bestseller lists definitely get browsed also. You can usually see the boost in sales when your book gets onto one of them.
I think one of the big posts on lists here mentions that poplist does take price into account.

But price is also a major factor in buys.

If amazon gives you 0.9 credit (total random off the top of my head number for sake of arguement) of each 0.99 book instead of a full 1, then the increased number of buyers than may occur at that price makes it worth using the low price strategy....

Say your book might have sold 75 at 1.99 but 100 at 0.99.

At a .9 credit instead of a full credit you would still end up getting a higher ranking in the poplist.

Of course without knowing what the actual penalty is, or without knowing how many more books you would sell at lower price, it all reverts back to guess and test..

:p
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Ahhh, 2012. That was a great year for The Data Avengers as we weren't as distracted with writing and selling our own stuff as we are today. I think I was the first to suggest the price bias in the poplist when it showed up, and Ed Robertson was the one who did the heavy lifting to disprove the hypothesis and wound up proving it instead (ha!). David Gaughran has been our authorized documentarian. And there are/were a handful of other Avengers who prefer to remain anonymous. I came up with some likely weightings by price and posted them here, then it seemed Amazon promptly reweighted things a couple more times, punishing the 99c price more with each re-weight, some of which Ed also documented.

Then a year later, we noticed that books with BookBub ads weren't gaining the way they should have in the poplist rankings. Our work indicated freebie downloads of books that ran via BookBub weren't being calculated even at the 0.1 weighting we think is typically assigned to freebies. Then we noticed it appeared the 99c books advertised on BB were being snubbed as well. From that we concluded sales and downloads originating directly from BookBub emails or website were being excluded from the poplist calculations altogether.

It's this reweighting in the poplists that's responsible for the devolution of the Golden Age of Select in early 2012 to the Silver Age of 2013 to the Bronze Age of early 2014. When the poplist algos were finally squeezed to their thinnest, the history weighting in the bestsellers list appears to have come under the reweighting knife, chopping the long tail off books that spike quickly and can't sustain high rank on their own, leaving us where we're at today (although it's a given the algos will continue to change to respond to market conditions).

The poplist feeds the KU/KOLL ranks, so for books in Select, the poplist ranking is especially important.

A holistic marketing plan looks at the effect of sales on bestseller lists, poplists and in the recommendation and visibility engines. It's ALL important if you're hoping to sustain sales and not just spike them.
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I remember posting about this way-back-when as well.

As I recall, I had two books out, both selling about the same volume daily, both well-established.

One was $5.99, the other $9.99.

The more expensive book always had a much higher ranking, which I speculated meant that ranking was affected by price.

I also recall that a lot of people accused me of being full of horse droppings at the time. Shrug.

Short of having a seance with Eisenstein, Newton, and Tesla, I don't think we're ever going to figure out Amazon's algorithms. Heck, I don't think Amazon knows how their computer code works.
If you think you are being discriminated against the higher priced books, up your price on the book. Simple.

99 cents and free books should only be used in short promo rounds, not as default pricing. It pains me to see an indie author with a great work of fiction pricing their book at the 99 cents range, yet a badly written, typo-infested, with mutated English as its content type of book, especially of the self-help and DIY variety, on ridiculous or even heavily derivative niches - stands firm as an ebook from $7 to $12 dollars in some cases I've seen. It really pains me.

I may be an author, but as a reader, the message I'm getting is that the author is not very confident in their work, or they just want faster and plentiful sales without any intention of getting through the real readers and build a fanbase.
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