I'm working on my will to live.
THIS THIS THIS.If you decide to publish with a brand new outfit, do so with the understanding that you're being utilized to expand their audience-not the other way around
This assumes that ALL magazines are interchangeable commodities and all audiences behave in the same way. Magazine A may have build their circulation on being free or low price (which is what most of these non-paying markets do). Sure, you have 10,000 subscribers, but none of them actually spend MONEY. Free magazines also tend to have large circulations because they essentially bait the writers to do all of the marketing for them. Because "If we all promote together, we get more exposure!!!!" So not only are you WRITING for free, but you are also PROMOTING the magazine for free to increase your exposure! Magazine B, meanwhile, has a small circulation because it is only available in print and costs $8.99 an issue, but it has 1000 people willing to spend $8.99 an issue.Of greater interest to me is how many people actually read the magazine? For example, let's say Magazine A has 10,000 readers but doesn't pay and Magazine B has 1,000 readers and pays $50 for a story. If 0.2% of readers (20) from Magazine A turn around and buy one of your $3.99 books (70% commission = $2.79), you are already further ahead than if 0.2% of readers (2) from Magazine B buy your book.
A pretty deflection, but since the only proveable measure a magazine can provide is circulation, the differentiation is pointless. I can tell you I have 10,000 readers or 100,000 readers, but unless I can provide evidence of those readers it is an arbitrary number pulled out of the air. The only number a magazine can produce that matters is circulation. How many people made a decision to subscribe/spend money? If we are going to pretend that "exposure" is a form of payment, then we need to discuss it in quantifiable terms. Arguing readers over circulation is gaming the system. But then again most of the free magazines are quite happy with that.That's why I used an example in terms of readers, rather than circulation.
1. I'm no fan of Select, so not sure what your point is. Most indies use Select wrong, but that is a discussion for another thread.Kind of like when writers run free promos on KDP Select?