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Hey Everyone  ;D

I'm a new author and I was wondering what everyone's thoughts were on author promotion?
I know there is a huge importance to social networking and creating a "buzz" around upcoming/new projects.
So how does one create this "buzz"? What I mean to say is... you can have all the twitter, facebooks, and blogs you want but this doesn't necessarily mean you'll automatically get fans/buyers, right?

So I guess my question is aimed to all you veteran authors out there. What did you do or still do to keep interest around on your books? How did you get the fan base you have now by just starting out with your first book? :)

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