I was hoping it would be seen as a mini-book. It has a full color cover, and inside is full text of at least part of the story.
I've used bookmarks before, and hadn't had very good luck - I didn't see them scattered on the floor, but I think most people saw it as just another piece of paper.
In spite of the encouragement I've received both on this site and from other people, so far we haven't seen much action from the education conferences we've been to - they mostly seemed like CEU factories. And they're expensive. Come summer, I want to reach out to some of the home schooling groups, but their conferences are even more expensive than the general education ones - and I get a lot of religious pushback for writing "evil" stories about fairies, brownies, and the like. I'm trying to expand my audience, but it's being hard.