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So I uploaded my book to B&N via PubIt.  Everything looks good, however today I was showing a friend how my book was listed on B&N and Amazon via my iPhone.  When the mobile site for B&N came up with my book, they had the ISBN-13 number listed wrong. 

On first glance I thought I may had fat fingered the ISBN so when I had the chance I logged in to edit the number.  The number listed is the correct number. Instead of the ISBN-13 number they had their own BN ID number instead.  On the normal web site everything seems ok, just the mobile site seems to be this way.

Does anyone know why B&N would put their own ID number for the ISBN?
 
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