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For free, you can check out information through Publisher rocket. I took an AMS ad course through them (not sure if the one I took was a part of KDP rocket, because I purchased that service, but I know there are courses from their website about keywords, etc, for free).

As far as whether it was any good ??
I have more luck with Bookbub ads. I've stopped all my AMS ads ... for now.
 
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