It's not all about revenue. Revenue might be lower for songs, and covid has been a big downer for those live-performing artists from the top to all the way down the line to bars. However, when the Beatles were paying 95% tax on their 75% of royalties after the manager took his cut of 25%, there was little left. Those royalties were only 10 to 16% on sales as an average recording contract.
Musicians have more control these days in many aspects of revenues, with many producing music independently. Those at the top now make insane amounts of money, but there a more crumbs for those lower down the pecking order if they strive for it.
There are more avenues for artists these days without hit records. An Irish female busker is just one of many on YouTube is now a millionaire just for singing and playing guitar on the street. Many artists no longer use recording studios, but record from home with the benefit of AI type software. It's all about adapting to new circumstance. I'm sure that a book-cover designer who uses Ai can come up with a lot better finished product that a novice.
For every Irish busker or Justin Bieber that makes it big off YT or another online venue, there's a gazillion others who used to make money off music that make zero. I personally know some of those people.
Yes, there are a handful of artists making bank. But it's nowhere like it was in 2000. Staind made more than $100 million in one year (well, their record co made that much -- the band got whatever cut they got), in 2001, off
just one album. Others (like Creed) made almost as much money during the same time period. Taylor Swift -- arguably the biggest music star in the world today, took 7 years to make $100 million off of streaming.
The business model has changed.
Now, we'll bring this back to publishing.
Just as the business model for music changed with streaming, the model for book publishing changed when Amazon opened up the market to indies. All of a sudden trad publishing houses faced a lot of competition. And indies themselves face a lot of competition from each other. But opening up the marketplace to indies was a good thing. It didn't kill trad. Trad didn't help themselves any by not adapting.
This is about time and market saturation. As we have seen from above, there are plenty of AI covers and even some texts going onto Amazon. The thin end of the wedge. The law is not fast enough to play catch up, which is why music revenue is 40% down. No one cared about that or online indie publishing happening and simply said "we'll have to adapt". Now, the same thing will happen, except one big difference. An indie can move maybe six times faster than a trad, publishing six online novels for every one a trad can get out. AI can write a novel every hour. It's about time. No author is keeping up with AI output. The market gets flooded with garbage. Readers don't pay $2.99 for something they can get for nothing and this is just the first wave. As I say, bespoke, personal novels are the second wave.
The music business lost 40% of their revenue when they killed the record album and the music sale. Competition didn't really affect that (at least not for 10-15 years), nor did the law really -- at least not in the US. Federal law in the US tried to set up a "fair" digital music royalty system, but it didn't make up for the lack of music sales. They tried, I suppose. But half a cent a play isn't making up for CD, cassette, or even MP3 sales.
The analog in the publishing industry is KU, where you don't really "buy" a book, you rent it, and other books, via a monthly subscription. There are still a lot of book and eBook sales, though, so in publishing it seems to be slightly different -- the big change affecting the marketplace is all the competition, and the
saturation -- as you mentioned.
Market saturation also has occurred in the music business, and it has occurred in every other form of media. All media is competing with all other media for the same screen time. This is also one reason ad rates are down for a lot of media. Advertisers have so much media to choose from. We live in interesting times, as
every media has to find new ways to stay afloat.
I would think that trad publishers can publish frequently. They have the monetary backing, the writers, and the ability to do it if they so want. James Patterson (and his writing team) turns out a book a month -- even paperback. If he can do it, others can.
I've probably pounded this subject into the ground, so I'll back off here. My own take on AI as it concerns my own publishing is that I'm going to ignore it for a while. My genre is already flooded with fast and repetitive publishing, and it has been for years, and I don't see where people turning out a short book a week are going to gain much by using AI to turn out ten of them a week. I suppose maybe some will try that, and perhaps some of my fast-publishing competitors will make more money that way, but it seems there would be a limit to the amount of new product by the same author that a genre will stand.
Then again, I could be wrong.
(edit: spelling)