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Black Pill Article For the Week: AI will Totally Destroy Self-Publishing by 2026 and Corporate Publishing Before 2030

3025 Views 59 Replies 19 Participants Last post by  NikOK
AI destroying publishing has been on a lot of our minds for some time now, and I wanted to put my thoughts down on the record here, at least that way it's less likely to happen just to make me look wrong. But seriously, it is going to happen, and this is why. First, ChatGPT is only the beginning. Every month, countless new AI products come on the market, competition plus exponential improvements in the tech will mean there will soon be no way to discern a difference between a human or a machine author. There are already companies online specifically selling products that create AI novels for upload to Amazon. This is in May 2023. The tech does not have much improvement to make before it is indistinguishable from human writing, at least with a dash of human editing, if necessary. This means the online market will be rapidly flooded with machine-written novels.



When this happens, easily by 2026, I speculate the following will happen. First, I have zero hope Amazon, any other platform or even legislatures will lift a finger to stop these being uploaded, and even if they do, they will go up on other platforms and draw custom away from trad sites because they will be limitless and probably free. This means independent writers will go to the wall first. I watched a podcast with Mark Dawson recently. Mark got some heat recently for buying 400 copies of his own book from a high street shop to get it in the Sunday Times Bestseller list. He got caught out and defended himself by saying he had bought them for overseas readers. This could be true, but the first thing any of us learn in publishing is that when you buy copies, you buy them from your publisher because you get lower rates. Mark not knowing this is a stretch because - and this is central to my point - no one knows more about indie publishing than Mark. He has done a lot of good work to raise the profile of indie writers. My point is that in this recent podcast, he and his jovial Partridge-esque sidekick James Blatch discussed AI, with reference to it basically putting all cover artists out of business (spoiler alert: it will). There were a lot of "copes" in that conversation, but one thing that struck me was when James raised the hope of AI not being able to capture the soul of a real story, but Mark replied "Who knows? I'm writing like mad at the moment. Build up a nest egg. It won't matter anymore". I can't speak for Mark, but he's a sharp thinker and he has the pulse on publishing. I think he knows the score, which is that there is a ticking clock on publishing. This might be why he's so keen to get into paperbacks - but there's no hope there either, as we will see in a minute.



Why is there no hope? Because Amazon is a market place and it will get flooded with AI fiction. This will destroy everything. If Amazon tries to fight back by banning it (I doubt this, but let's hope so) then customers will easily navigate to sites like Midjourney where they will not only be able to make covers, but they will be able to buy (or more likely download for free) AI fiction. After the self-pubbed authors are annihilated, AI will destroy corporate published authors. This is because with so much AI fiction everywhere, demand will go through the floor even for big names. Readers will go to AI sites and plug in their own novels. "Computer, I want a 110,000 word Jack Reacher novel, in the style of early Lee Child, three twists and a shocking reveal at the ending." Sixty seconds later it's on their Kindle. They don't care what Andrew Grant has to say about Reacher, because they hate the new style and can have an AI write the old style in seconds. “Computer, I want the last two Game of Thrones books now. And I want them in paperback sent to this address.” This is copyright infringement? Yeah, good luck with that. Endless ways around that. If you’re relying on those still willing to hang around for your fiction and buy it in print, those guys will fit inside a small family car by 2030. And this is important to the argument that "little old ladies won't use AI to make their own books, they'll carry on reading Barbara Cartland, etc." There will be endless AI versions of these books available on websites for nothing or virtually nothing. People will migrate there in time.



In my opinion, AI will not only destroy all self and trad publishing online and in print (that will be easy and fast), but will change the nature of fiction and our expectations of it completely. Those of us over a certain age remember walking to phone booths and hoping there was a Yellow Pages in it. Research was by paper mail and took months. You knew only what you knew and what those around you knew, or what was inside an encyclopaedia or on TV. We understand how utterly transformative the internet was to our world. The changes AI will bring not only to our industry but to our entire world will make the internet changes look like very small potatoes. Everyone will become their own author. They will have AI produce whatever they want, and read it. In a few more years, AI will turn it into a movie or an interactive video game. It's over for authors, and no amount of "copes" can change it. I would love to hear counter arguments, but in the meantime I'm with Mark Dawson - Write Like Mad - because this party is over.
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The party has been over for some time, at least for me.

I don't agree with the assumption. I think it will help rather than hinder. Just now it has a long way to go to get anywhere near creative writing. The biggest challenge will be the education system.
Nah... every tech comes in and is supposed to 'destroy' the industry, but doesn't. Think of self-publishing and trad. pub, think of record labels, internet was supposed to destroy them. New tech creates reshuffling, some panic, and brings in new ways of doing things, that's it. I think AI can demolish 30% of every industry (esp. the bottom ends), but the rest will be remade it/reshuffled, and improved.
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Just a week ago, I listened to a live stream in which the host mentioned that he's using AI to write a story. He read the first chapters of the story, the only ones that he has written, and described the process. The chapters were not bad, but AI is not creative, it draws its knowledge from the things that were already done. It is good at imitating though, so I can see readers using it to create stories from already written works, like in your example above. But how readable those works would be and the plot itself... I think, at the beginning, it would be on the same level as fan fictions written by newbies that just started with their writing; stories with no plot, without ending, etc.
The newbies could get better, as they start to learn more about how writing works and get to know the ins and out of how the process of AI's writing work. Maybe, in the future, we would have job positions for these AI users, especially since creativity and a program working on logic are not exactly compatible.
AI, also, has too many disadvantages: they need a detailed set of parameters, too much tweaking and guidance in which direction to go for the story to work. One of the examples about guidance the host shared was that it likes to forget details like the character carrying a bag at the beginning and then not having it any more. Also, chapters he had were all written in narrative. There was not even one line of dialogue or action.

I think in the future, AI would for authors become a useful tool to help with writing and fasten the process of finishing the first draft. I imagine that those who have an already set-out universe, fleshed out characters and detailed outline, would benefit from the use of AI greatly. It would also enable those with stories to tell and no sense for writing itself to finally put their story out in the open.
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Nah... every tech comes in and is supposed to 'destroy' the industry, but doesn't. Think of self-publishing and trad. pub, think of record labels, internet was supposed to destroy them. New tech creates reshuffling, some panic, and brings in new ways of doing things, that's it. I think AI can demolish 30% of every industry (esp. the bottom ends), but the rest will be remade it/reshuffled, and improved.
Yeah, think of record labels -- the picture isn't really very pretty.

The US music industry makes 40% less revenue than it did in 2000 because of tech -- internet streaming destroyed the album and physical (and MP3) sales, and it destroyed that entire revenue stream in the process. At the same time, artists bypass record labels, because with internet streaming and high tech, home recording, no record label is necessary. The big labels still exist, as conglomerates. Numerous others have folded.

Tech is great. It's the main reason we indies can publish, because of the eBook, and electronic delivery of eBooks primarily. But tech is a two edged sword. And I wouldn't bank on AI being completely beneficial to the publishing world.

Demolishing 30% of any industry affects people.

My own take on AI and publishing is that at first it will be used as a tool to speed up the publishing process. A lot of fast publishers in certain genres will use it to put out more product more frequently, especially in genres where the tropes and style of writing is more or less interchangeable from book to book. Ghostwriters will also probably feel the pinch, as with AI, they will no longer be needed.

After that? No one really knows what its effects will be. I think the consumer custom ordering their own, favorite genre book from an app on their own device is in the future somewhere.

If one wants to look at how tech can destroy an industry, look at newspapers, and the numbers which completely folded thanks to the internet.

Like I said, it's a two edged sword, and with AI it will be the same, and none of us can say for certain where indie publishing, or trad publishing, will be in 15-20 years, when AI will undoubtedly be a key player in numerous industries we all deal with every day.
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It's no surprise that I agree with jb1111. The enormity of AI's impact on the entire world is not dawning on most people yet. IBM just announced nearly 8000 jobs will be replaced by AI, just one company. People are already getting legal advice from ChatGPT. No one's paying a lawyer $200 an hour unless the case is very serious. Accountants are being replaced everywhere. Massive unemployment is being forecast across most advanced societies and no one is ready. This is not just going to pass publishing by without a hit. I would say to RBC that the internet actually did destroy trad publishing. Today, being published by a corporate is often the "vanity" route, as you get a paperback in stores but you earn zip while a good living can be had with online writing. To suggest that a run of the mill deal with HarperCollins would be less lucrative than self-publishing, just as recently as twenty years ago would have been ridiculous. Yet, here we are and that is because the internet destroyed trad publishing. What trad is today is something very different. AI will be an order of magnitude more disruptive to publishing. As I mention above, and jb1111 also writes, it will be totally common practice for readers to tap out their own works, via whatever AI unit they have in their homes and those books will be instant, and better edited and proofed into the bargain. I don't need a cover artist charging $500 to cover each of my novels because of software. Soon, I won't need myself to write the books because AI will do it. When readers catch on to that, 90% of authors are joining the massive pile of unemployment that AI is creating.
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Check the AI terms and conditions regards copyright for anything it produces and anything you upload to there and you'll see that protection is there. They can only create content from other creative works in its data bank, or by cloning voices. You can only copyright creative works of any kind that are created by humans.
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Pirating, then iTunes, did effectively destroy the music industry. The industry isn't gone obviously, but it uses a very different business model, and artists make less money. They basically make no money selling music (albums or songs), especially relative to the pre internet era, and they have to use alternate revenue streams.
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Pirating, then iTunes, did effectively destroy the music industry. The industry isn't gone obviously, but it uses a very different business model, and artists make less money. They basically make no money selling music (albums or songs), especially relative to the pre internet era, and they have to use alternate revenue streams.
It's only what we did to published authors. Now we all scratch around for a living. Disruption happens all the time. We'll just need to adapt to a new situation.
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Check the AI terms and conditions regards copyright for anything it produces and anything you upload to there and you'll see that protection is there. They can only create content from other creative works in its data bank, or by cloning voices. You can only copyright creative works of any kind that are created by humans.
This relates to art, but it can be applied to authorship.

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It's only what we did to published authors.
This. And it made me remember something.

There was a trad pubbed author I read more than a decade ago. She had a series of about 9 books, and I was eagerly awaiting the last in the series. A few years went by and I checked her website. She wrote a blog post bitching about all the new self-pubbed authors robbing trad--real--authors of sales. Due to dwindling sales, her publisher wasn't going forward with the last book.

Now it's our turn to adapt to change.
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For the short term, I think it'd be nice for retailers to require a badge saying "made by AI" for all AI submitted work, like "made in the USA" in the US. Things still would slip by, but it's an attempt. Readers can decide. Or ban all together. I think there are already rules for ?AI covers? not being permitted, but I'm seeing more and more AI covers slip by and be sold on Zon.

I read a recent article with a writer selling multiple poetry books on Amazon that had pictures and poems completely produced by artificial intelligence (and it was probably created and published in less than an hour 🤢).

For the long term, though, none of this could matter. If AI replicates and evolves and becomes the next step of evolution, we've got more problems than just our writing careers. I remember commenting on a post years ago about the risk of AI taking over our writing, but I figured the risk was ten or twenty years from now, not a couple.😳
Yeah, think of record labels -- the picture isn't really very pretty.

The US music industry makes 40% less revenue than it did in 2000 because of tech -- internet streaming destroyed the album and physical (and MP3) sales, and it destroyed that entire revenue stream in the process. At the same time, artists bypass record labels, because with internet streaming and high tech, home recording, no record label is necessary. The big labels still exist, as conglomerates. Numerous others have folded.

Tech is great. It's the main reason we indies can publish, because of the eBook, and electronic delivery of eBooks primarily. But tech is a two edged sword. And I wouldn't bank on AI being completely beneficial to the publishing world.

Demolishing 30% of any industry affects people.

My own take on AI and publishing is that at first it will be used as a tool to speed up the publishing process. A lot of fast publishers in certain genres will use it to put out more product more frequently, especially in genres where the tropes and style of writing is more or less interchangeable from book to book. Ghostwriters will also probably feel the pinch, as with AI, they will no longer be needed.

After that? No one really knows what its effects will be. I think the consumer custom ordering their own, favorite genre book from an app on their own device is in the future somewhere.

If one wants to look at how tech can destroy an industry, look at newspapers, and the numbers which completely folded thanks to the internet.

Like I said, it's a two edged sword, and with AI it will be the same, and none of us can say for certain where indie publishing, or trad publishing, will be in 15-20 years, when AI will undoubtedly be a key player in numerous industries we all deal with every day.
Music has never been more popular. Labels are doing just fine and artists are making money, maybe more from tours and live events and sponsorships than direct music publishing but that doesn't mean industry is demolished. Just different. As it should be, evolution is inherent.

I defo agree on AI as the helpful tool. Maybe this will be insane productivity jump for whole human kind, while many will be left behind, at first. But they can us AI to learn new skills too. So as always, it's each person's responsibility to adapt and succeed.
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It's no surprise that I agree with jb1111. The enormity of AI's impact on the entire world is not dawning on most people yet. IBM just announced nearly 8000 jobs will be replaced by AI, just one company. People are already getting legal advice from ChatGPT. No one's paying a lawyer $200 an hour unless the case is very serious. Accountants are being replaced everywhere. Massive unemployment is being forecast across most advanced societies and no one is ready. This is not just going to pass publishing by without a hit. I would say to RBC that the internet actually did destroy trad publishing. Today, being published by a corporate is often the "vanity" route, as you get a paperback in stores but you earn zip while a good living can be had with online writing. To suggest that a run of the mill deal with HarperCollins would be less lucrative than self-publishing, just as recently as twenty years ago would have been ridiculous. Yet, here we are and that is because the internet destroyed trad publishing. What trad is today is something very different. AI will be an order of magnitude more disruptive to publishing. As I mention above, and jb1111 also writes, it will be totally common practice for readers to tap out their own works, via whatever AI unit they have in their homes and those books will be instant, and better edited and proofed into the bargain. I don't need a cover artist charging $500 to cover each of my novels because of software. Soon, I won't need myself to write the books because AI will do it. When readers catch on to that, 90% of authors are joining the massive pile of unemployment that AI is creating.

Just like software didn't replace designers (cuz its not about the buttons you push, but design rules which most authors are clueless about), nor trad. pub is not destroyed at all. It still has value to many people. They like that they got chosen from a ton of others and it still is kind of some sort of approval. It's still 'cool' to say you got a book deal to get published. And it shouldn't disappear. The problem wasn't trad. pub but the shitty terms. If terms got good, then I got no issue with them. They might get a lot better with AI in terms of process so indies might get in trouble a bit. We'll see how it plays out.

I do agree mid-list and low-list is not great for authors. But if you get a top-tier treatment, that adds not just book sales but ton of brand building too. There is still some kind of coolness factor there.
Music has never been more popular. Labels are doing just fine and artists are making money, maybe more from tours and live events and sponsorships than direct music publishing but that doesn't mean industry is demolished. Just different. As it should be, evolution is inherent.

I defo agree on AI as the helpful tool. Maybe this will be insane productivity jump for whole human kind, while many will be left behind, at first. But they can use AI to learn new skills too. So as always, it's each person's responsibility to adapt and succeed.
The US music industry admits on the RIAA website that their revenues are 37% lower than they were in 2000. So, no, labels aren't really doing as well as they did 20 years ago. Sure, they still make money. So did Sears and K-Mart in 2000. The labels -- at least a sizeable chunk of them -- exist, sure. But a near 40% loss of revenue over a 20 year period is not a sign that the industry is doing well. Radio has lost maybe 60% of the revenue they took in in 2005. They talk about it frequently, that the advertising revenues are declining.

Record labels, and radio, are being bypassed. And because of the new music consumption business model, musicians make less money. Because when they were signed to a label that had money, that label promoted the tours, and promoted the artist's music. Now that promotion money for many artists is increasingly non-existent. For many it has become a regional and locals-only game.

An example of the difference in music revenue: the album sale that brought in $15-$18 in revenue in 2000 brings in 9 cents now. If a music consumer plays it 10 times, the industry gains 90 cents in revenue. A music consumer would have to play an album, all the way through, around 200 times for the label to gain the same revenue it gained off just one sale in 2000. Of course, even with streaming's comparatively low revenues, everyone still gets their cut -- the producers, the label, etc. This is why the songwriters want digital royalties doubled, which still won't give them anywhere near the revenue stream they had in 1999.

It's an example of the new business and consumption model having a detrimental effect on creators. But yeah, as you mentioned, they have to adapt to the new model.

And I do agree with you that the changes in tech -- like AI, KU, etc. -- are the new reality. It doesn't necessarily follow, however, that the new business and consumption model is going to be good for those who create and produce the product. It's great for consumers, though. And in any business model, there are winners, there are losers, and then there are those who are somewhere in the middle. And, like you said, indie authors are going to have to adapt to the AI business model when it kicks in.

I think where we differ is I'm more skeptical about the long term affect on indie authors. But those who remain in the game are going to have to figure out a way to survive. And that may be through using AI.
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This is about time and market saturation. As we have seen from above, there are plenty of AI covers and even some texts going onto Amazon. The thin end of the wedge. The law is not fast enough to play catch up, which is why music revenue is 40% down. No one cared about that or online indie publishing happening and simply said "we'll have to adapt". Now, the same thing will happen, except one big difference. An indie can move maybe six times faster than a trad, publishing six online novels for every one a trad can get out. AI can write a novel every hour. It's about time. No author is keeping up with AI output. The market gets flooded with garbage. Readers don't pay $2.99 for something they can get for nothing and this is just the first wave. As I say, bespoke, personal novels are the second wave.
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This is about time and market saturation. As we have seen from above, there are plenty of AI covers and even some texts going onto Amazon. The thin end of the wedge. The law is not fast enough to play catch up, which is why music revenue is 40% down. No one cared about that or online indie publishing happening and simply said "we'll have to adapt". Now, the same thing will happen, except one big difference. An indie can move maybe six times faster than a trad, publishing six online novels for every one a trad can get out. AI can write a novel every hour. It's about time. No author is keeping up with AI output. The market gets flooded with garbage. Readers don't pay $2.99 for something they can get for nothing and this is just the first wave. As I say, bespoke, personal novels are the second wave.
It's not all about revenue. Revenue might be lower for songs, and covid has been a big downer for those live-performing artists from the top to all the way down the line to bars. However, when the Beatles were paying 95% tax on their 75% of royalties after the manager took his cut of 25%, there was little left. Those royalties were only 10 to 16% on sales as an average recording contract.

Musicians have more control these days in many aspects of revenues, with many producing music independently. Those at the top now make insane amounts of money, but there a more crumbs for those lower down the pecking order if they strive for it.

There are more avenues for artists these days without hit records. An Irish female busker is just one of many on YouTube is now a millionaire just for singing and playing guitar on the street. Many artists no longer use recording studios, but record from home with the benefit of AI type software. It's all about adapting to new circumstance. I'm sure that a book-cover designer who uses Ai can come up with a lot better finished product that a novice.
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It's not all about revenue. Revenue might be lower for songs, and covid has been a big downer for those live-performing artists from the top to all the way down the line to bars. However, when the Beatles were paying 95% tax on their 75% of royalties after the manager took his cut of 25%, there was little left. Those royalties were only 10 to 16% on sales as an average recording contract.

Musicians have more control these days in many aspects of revenues, with many producing music independently. Those at the top now make insane amounts of money, but there a more crumbs for those lower down the pecking order if they strive for it.

There are more avenues for artists these days without hit records. An Irish female busker is just one of many on YouTube is now a millionaire just for singing and playing guitar on the street. Many artists no longer use recording studios, but record from home with the benefit of AI type software. It's all about adapting to new circumstance. I'm sure that a book-cover designer who uses Ai can come up with a lot better finished product that a novice.
For every Irish busker or Justin Bieber that makes it big off YT or another online venue, there's a gazillion others who used to make money off music that make zero. I personally know some of those people.

Yes, there are a handful of artists making bank. But it's nowhere like it was in 2000. Staind made more than $100 million in one year (well, their record co made that much -- the band got whatever cut they got), in 2001, off just one album. Others (like Creed) made almost as much money during the same time period. Taylor Swift -- arguably the biggest music star in the world today, took 7 years to make $100 million off of streaming.

The business model has changed.

Now, we'll bring this back to publishing.

Just as the business model for music changed with streaming, the model for book publishing changed when Amazon opened up the market to indies. All of a sudden trad publishing houses faced a lot of competition. And indies themselves face a lot of competition from each other. But opening up the marketplace to indies was a good thing. It didn't kill trad. Trad didn't help themselves any by not adapting.

This is about time and market saturation. As we have seen from above, there are plenty of AI covers and even some texts going onto Amazon. The thin end of the wedge. The law is not fast enough to play catch up, which is why music revenue is 40% down. No one cared about that or online indie publishing happening and simply said "we'll have to adapt". Now, the same thing will happen, except one big difference. An indie can move maybe six times faster than a trad, publishing six online novels for every one a trad can get out. AI can write a novel every hour. It's about time. No author is keeping up with AI output. The market gets flooded with garbage. Readers don't pay $2.99 for something they can get for nothing and this is just the first wave. As I say, bespoke, personal novels are the second wave.
The music business lost 40% of their revenue when they killed the record album and the music sale. Competition didn't really affect that (at least not for 10-15 years), nor did the law really -- at least not in the US. Federal law in the US tried to set up a "fair" digital music royalty system, but it didn't make up for the lack of music sales. They tried, I suppose. But half a cent a play isn't making up for CD, cassette, or even MP3 sales.

The analog in the publishing industry is KU, where you don't really "buy" a book, you rent it, and other books, via a monthly subscription. There are still a lot of book and eBook sales, though, so in publishing it seems to be slightly different -- the big change affecting the marketplace is all the competition, and the saturation -- as you mentioned.

Market saturation also has occurred in the music business, and it has occurred in every other form of media. All media is competing with all other media for the same screen time. This is also one reason ad rates are down for a lot of media. Advertisers have so much media to choose from. We live in interesting times, as every media has to find new ways to stay afloat.

I would think that trad publishers can publish frequently. They have the monetary backing, the writers, and the ability to do it if they so want. James Patterson (and his writing team) turns out a book a month -- even paperback. If he can do it, others can.

I've probably pounded this subject into the ground, so I'll back off here. My own take on AI as it concerns my own publishing is that I'm going to ignore it for a while. My genre is already flooded with fast and repetitive publishing, and it has been for years, and I don't see where people turning out a short book a week are going to gain much by using AI to turn out ten of them a week. I suppose maybe some will try that, and perhaps some of my fast-publishing competitors will make more money that way, but it seems there would be a limit to the amount of new product by the same author that a genre will stand.

Then again, I could be wrong.

(edit: spelling)
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My own take on AI as it concerns my own publishing is that I'm going to ignore it for a while. My genre is already flooded with fast and repetitive publishing, and it has been for years, and I don't see where people turning out a short book a week are going to gain much by using AI to turn out ten of them a week. I suppose maybe some will try that, and perhaps some of my fast-publishing competitors will make more money that way, but it seems there would be a limit to the amount of new product by the same author that a genre will stand.
I agree entirely. The game is already afoot and this is an attempt at automation that may or may not work. Wait and see.
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The US music industry admits on the RIAA website that their revenues are 37% lower than they were in 2000. So, no, labels aren't really doing as well as they did 20 years ago. Sure, they still make money. So did Sears and K-Mart in 2000. The labels -- at least a sizeable chunk of them -- exist, sure. But a near 40% loss of revenue over a 20 year period is not a sign that the industry is doing well. Radio has lost maybe 60% of the revenue they took in in 2005. They talk about it frequently, that the advertising revenues are declining.

Record labels, and radio, are being bypassed. And because of the new music consumption business model, musicians make less money. Because when they were signed to a label that had money, that label promoted the tours, and promoted the artist's music. Now that promotion money for many artists is increasingly non-existent. For many it has become a regional and locals-only game.

An example of the difference in music revenue: the album sale that brought in $15-$18 in revenue in 2000 brings in 9 cents now. If a music consumer plays it 10 times, the industry gains 90 cents in revenue. A music consumer would have to play an album, all the way through, around 200 times for the label to gain the same revenue it gained off just one sale in 2000. Of course, even with streaming's comparatively low revenues, everyone still gets their cut -- the producers, the label, etc. This is why the songwriters want digital royalties doubled, which still won't give them anywhere near the revenue stream they had in 1999.

It's an example of the new business and consumption model having a detrimental effect on creators. But yeah, as you mentioned, they have to adapt to the new model.

And I do agree with you that the changes in tech -- like AI, KU, etc. -- are the new reality. It doesn't necessarily follow, however, that the new business and consumption model is going to be good for those who create and produce the product. It's great for consumers, though. And in any business model, there are winners, there are losers, and then there are those who are somewhere in the middle. And, like you said, indie authors are going to have to adapt to the AI business model when it kicks in.

I think where we differ is I'm more skeptical about the long term affect on indie authors. But those who remain in the game are going to have to figure out a way to survive. And that may be through using AI.
Well that's label revenue, that's not whole industry. The money streamers make should be added to the total, not to mention indie musicians, and then I would bet the money has increased.

Defo not east to be super optimistic with AI, creatives didn't expect it to get good this fast and just keep getting better. We'll see how things play out.
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