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I'm taking a few moments away from editing to think about my launch plans. One part of the deal involves revamping my blog. While I have ideas for adjusting the design, I'm struggling over the content, apart from announcements about my novels. I haven't posted in a while because I simply haven't had the time while editing and dealing with non-writing issues. But I do love blogging and I want to start updating it at least twice a week just before book two comes out. The trouble is, I can't find a theme or identity for the blog. So many of us focus on the craft of writing or the battles of self-publishing. I don't particularly want to do that. Quite honestly, there are a good many folks who do that well, and I don't have enough self-publishing chops to say more than what's already being said. My work is young adult, so I wonder if I should try to cater to that audience. I do read YA and watch many teen-oriented shows just to keep up with that age group, but when I look at many other YA authors, their blogs don't seem to be focusing on that sort of stuff. For example, on YA author Sarah Dessen's blog ( http://sarahdessen.com ) she simply writes about five things from her personal life that happened that week. I love reading her posts, but I can't see teen readers being so into stories about being a mom, etc.
I've read so much advice about blogging: Be yourself. Write about topics your demographic of readers enjoy. Write about a variety of things so a variety of people find your site through keywords. Don't use scattered subject matter. As usual, everyone has a different opinion.
Anyone else struggling with an identity for their blog? Any advice?
I've read so much advice about blogging: Be yourself. Write about topics your demographic of readers enjoy. Write about a variety of things so a variety of people find your site through keywords. Don't use scattered subject matter. As usual, everyone has a different opinion.
Anyone else struggling with an identity for their blog? Any advice?