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I think a lot depends on the cover. If it signals horror, then maybe potential readers will read all the way through to the second paragraph where the horror story begins. They may, like me, even appreciate the time and setting for a horror story.

If the cover does not signal horror, they may be confused about the genre. As Kathy Dee suggested, also think that bringing up the 'Something...' line to the front could work well. I don't think a lot of us have heard about Kilometré Zero before so it would seem natural that the next sentence explained what that is. Ont he other hand, France, 1916 is a very economical way of setting the time and location.

A detail: at first 'the southern border' confused me. I know you started with France, but as other countries were mentioned in between I wasn't sure which border the blurb referred to.
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