Kindle Forum banner
1 - 20 of 36 Posts

·
Registered
Joined
·
221 Posts
Discussion Starter · #1 ·
This year I've decided to work on growing my list, and that means I need to pick a giveaway distributor. Book Funnel & Instafreebie are the most popular and I'm trying to decide who to go with. Now, I know these things depend entirely on your situation so here are my stats:

  • I have an organic 500 strong mailing list through Mailchimp. By Organic I mean that I got them purely through back matter links in published books offering updates on the next book in the series. The response rate never falls below 60%.

    To keep my list entertained, I usually offer a free bonus chapter based on my most recently published book. Since I write Romance, it's usually a 3-5k word feel-good sort-of-epilogue just to let them know that the couple are doing okay. I usually just post the story on Wattpad and direct my list there. I will keep posting these shorts on Wattpad since they introduce drive-by readers to my work, but I'd also like to give the stories directly to my subscribers in the format they prefer and can keep. Book Funnel could work for this, but Instafreebie will introduce me to new readers.

    I just created my first reader magnet. It's a 3-part serial that follows one couple from their dating, to break up to getting back together. Part 1 will be free on all stores but the more places I can offer it, the better. Part 2 will be free to people who subscribe to my mailing list and Part 3 will be on sale. I will be using Mailerlite for people who come in to my list through Part 2 then later export the most responsive readers to my Mailchimp list. Instafreebie would be awesome for offering Part 1 & 2 but they don't integrate to Mailerlite. Book Funnel does.

Obviously Book Funnel is cheaper. But if Instafreebie gives me more advantages, I'll consider it. Who would you go with if you were in my position?

Thanks in advance
 

·
Registered
Joined
·
606 Posts
Personally, I canceled my instafreebie after going through a group promotion. I know some people really like it, but I didn't find it all that useful as a discovery tool, and my readers weren't crazy about it.

I REALLY like bookfunnel. The service is great, and my readers seem to like it.


If I could offer some unsolicited advice on your plan:

If you have book 1 available to everyone, and book 3 available to everyone, I personally would NOT make book 2 a newsletter exclusive. I find that readers get annoyed if they feel like the only way they can get a full story is to sign up for your newsletter. You will also get a lot of people signing up just for the book and then immediately unsubscribing. (And often marking you as SPAM out of spite for forcing them to jump through hoops for a book they would have gladly bought.)

If you have book 2 up for sale AS WELL AS being offered as a newsletter incentive, it will show the readers that what they are getting in exchange for their email address has an actual dollar value. They like that.

Just my 2 cents!  :)
 

·
Registered
Joined
·
221 Posts
Discussion Starter · #3 ·
Steve Voelker said:
Personally, I canceled my instafreebie after going through a group promotion. I know some people really like it, but I didn't find it all that useful as a discovery tool, and my readers weren't crazy about it.

I REALLY like bookfunnel. The service is great, and my readers seem to like it..............

........................... If you have book 2 up for sale AS WELL AS being offered as a newsletter incentive, it will show the readers that what they are getting in exchange for their email address has an actual dollar value. They like that.

Just my 2 cents! :)
Thanks for the response Steve,

Everyone keeps saying how great Instafreebie is a discovery tool... it's good to hear the other side of the story.

I think I didn't explain the whole concept of my reader magnet series well. I plan on offering all 3 books in all stores I can get them into. Book 1 will be free. Book 2 will be 3.99 but free for anyone who signs up to my list and Book 3 will be 3.99. So yes, we are on the same page on that.
 

·
Registered
Joined
·
13,323 Posts
I have and pay for both, since they do different things and are not interchangeable.

Instafreebie is like a Facebook ad for subscribers, only way, way, way cheaper. Plus the people who sign up are actually readers. Of books, you know. Take part in the occasional author cross-promo and that's all you have to do. Watch the subscribers come in.

Bookfunnel is an excellent platform to deliver free books to readers. I have them so that I can palm off those annoying and pesky people who email you with messages like this (yes, in allcaps): YES I GOT THE BOOKS THANKS BUT I DON'T KNOW HOW TO PUT THEM ON MY KINDLE!!!!!

So I tell them to go to Bookfunnel and get the instructions or pester the people there with eye-stabbing allcaps. It's magic.
 

·
Registered
Joined
·
484 Posts
Yep, both forth the reasons mentioned above. That said, Bookfunnel is now looking to start some method of discovery, to be determined, that we might see released relatively soon--this according to a survey of users they sent out, and their subsequent email response about what they learned.

Bookfunnel is 10X easier for readers to use. Instafreebie is a mire of steps--but, right now they're the predominant method for free-book list building, so we're kinda stuck with them for now. If Bookfunnel builds similar discoverability tools, I think you'll see lots of people shift in that direction.
 

·
Registered
Joined
·
2,312 Posts
Just to add to this, a key difference is that instafreebie collects email addresses for you and bookfunnel doesn't, right? So they would serve two different purposes, as others have said.

My unsubscribe rate a month into instafreebie is staggeringly low - several hundred people have received either one or two emails from me, and I only have 7 unsubscribes. That's not very different rate from the several hundred I gained organically. But I won't know until May how good the instafreebie ones are when I launch a new book.
 

·
Registered
Joined
·
2,312 Posts
To add to my comment above, bookfunnel DOES collect email addresses if you pay $100 a month, but that is an order of magnitude higher expense than instafreebie.
 

·
Registered
Joined
·
25 Posts
Book Funnel is the win for me. InstaFreebie isn't right for my brand. I've had people respond to emails saying stuff like... Don't email me unless it's about free books. I deleted them. I'm not paying for subscribers who only want free words... I created a mobile app for readers to provide freebies to see if they would like to buy my books. That is more cost effective than paying for newsletters. So to answer the question for me BookFunnel is the win.

 

·
Registered
Joined
·
878 Posts
Patty Jansen said:
I have and pay for both, since they do different things and are not interchangeable.

Instafreebie is like a Facebook ad for subscribers, only way, way, way cheaper. Plus the people who sign up are actually readers. Of books, you know. Take part in the occasional author cross-promo and that's all you have to do. Watch the subscribers come in.

Bookfunnel is an excellent platform to deliver free books to readers. I have them so that I can palm off those annoying and pesky people who email you with messages like this (yes, in allcaps): YES I GOT THE BOOKS THANKS BUT I DON'T KNOW HOW TO PUT THEM ON MY KINDLE!!!!!

So I tell them to go to Bookfunnel and get the instructions or pester the people there with eye-stabbing allcaps. It's magic.
lol
 

·
Registered
Joined
·
2,312 Posts
Ryn Shell said:
I pay US$100. a year for email collection, not a month, for that service from BookFunnel.
My apologies - it is per year. And it appears that they have automation with several mail providers. So I guess I am rethinking this whole thing - why would someone pay more for instafreebie when it doesn't appear to offer any advantages? I know instafreebie sends promo emails when there are group promos - is there any other advantage?
 

·
Registered
Joined
·
484 Posts
Ryn Shell said:
I think the main advantages are for those authors doing InstaFreebie group promotions.
This is the primary reason. Also Instafreebie does have discoverability whereas currently Bookfunnel does not. What do I mean? I mean Instafreebie has a newsletter, website and blog that features author group promotions. Bookfunnel does not. Instafreebie also picks (I don't know what determines this) certain books to feature in their media as well. Bookfunnel does not.

So far, I've had great subscriber open, click and retention rates with the 3 multi-author Instafreebie promos I've joined.

But as a book delivery service, Bookfunnel blows the doors off of Instafreebie.
 

·
Registered
Joined
·
2,312 Posts
arieswriting said:
Whereas Bookfunnel is $20 a year with no freebie plan, but you also can't collect email addresses at that price, and it's only use is for handing out ARCs and having them handle any issues with that? You couldn't put the Bookfunnel link in your Mailchimp emails to hand out a freebie to everyone who joins your list, correct?
Yes, you could put your bookfunnel link in your mailchimp emails. In fact, that's how many people deliver the free books they offer in exchange for people joining their list. They can use a mailchimp form/page for signups and bookfunnel for delivery.

It's also true that instafreebie currently has discovery options that bookfunnel doesn't have, even if you pay $100 for bookfunnel and get the ability to collect email addresses. Most free book group promos use instafreebie, not book funnel, because there's a decent chance of getting into instafreebie's newsletter.

The debate will go on about the quality of subs obtained via instafreebie versus fb ads versus organic signups, with some having tremendous results with each and others having terrible results with each. So there isn't a one size fits all answer as far as that goes.
 

·
Registered
Joined
·
1,200 Posts
I've found bookfunnel great. I've had 71 new sign-ups, and I've only used their service for a few weeks. I use the Mid-List author price-plan. At $100 a year/$10 a month, it's definitely worth it. I can collect emails easily - I just download their collated collection.

I create an enticing email on bookfunnel, and send it to my FB timeline, page, groups and twitter. That's all I've done so far, but it's been productive. I may try another FB Ad using them. I've not had much luck using these so far, but if the reader has actual human help, which bookfunnel provides, in getting the book onto their device, things might improve.
 

·
Registered
Joined
·
484 Posts
arieswriting said:
Just so I can keep this all straight, there's no way to collect email addresses at all with the free plan on Instafreebie? So you just offer a free book and then ... that's it? Hope they decide to join your list after or review the book?

So Instafreebie really only has a benefit if you pay at least the 20/monthly plan so you can make those potential readers join your list to get the book in the first place, right?
Yes.
No. What? Really, no. See Instafreebie has a 30-day trial that includes their full mailchimp-integrated email-collecting goodness. So do this...
1. Join instafreebie at the free level so you can get onto their forums.
2. Peruse their forums and find a couple (or more) multi-author promos which are going to start and run a month.
3. Contact the person running the multi-author promo and tell them you want to time the free instafreebie time with their promo and ask to turn in your links at the last minute--tell them you will provide the professional cover and a blurb as soon as they want it (then do that!)
4. Run your free Instafreebie trial time right along with your first multi-author promos.
5. make sure you share the promos with as many social platforms as you can during the promo--work hard to make a good impression with your fellow authors because that's always great :)
6. Be absolutely stunned at how many email sign-ups you get!
7. If you don't want to pay $20 to run more promos right away, let your Instafreebie drop back to the free level until you are ready.
 

·
Registered
Joined
·
134 Posts
Excuse the possibly-dumb question, but can't you use Instafreebie in the same way you use Bookfunnel for delivery? Can't you just create a giveaway for your book file and set it to private, not public and send that link out to your list if you're offering a freebie?

I don't get what BF offers that you can't do through IF.
 

·
Registered
Joined
·
304 Posts
edwardgtalbot said:
To add to my comment above, bookfunnel DOES collect email addresses if you pay $100 a month, but that is an order of magnitude higher expense than instafreebie.
Just use the $20 a year book funnel service. All you have to do is create a list on mailchimp, put the book funnel download link into the appropriate mail chimp subscribe sequence page. Then just use that list link to collect an email from your book or wherever. Easy peezy lemon sqeezy

I tried both, but went with book funnel because my subscribers say they love it. Instafreebie is branded to attract free seekers, and I am not too keen on paying for subscribers who only want free books.

I suggest trying both with an A/B test and see what works the best for your type of books.
 

·
Registered
Joined
·
13,323 Posts
Steven Kelliher said:
Excuse the possibly-dumb question, but can't you use Instafreebie in the same way you use Bookfunnel for delivery? Can't you just create a giveaway for your book file and set it to private, not public and send that link out to your list if you're offering a freebie?

I don't get what BF offers that you can't do through IF.
Instafreebie emails the book to people. Bookfunnel puts it on their device. You only need a few clueless emails from readers to know that there is a big difference.
 

·
Registered
Joined
·
484 Posts
Patty Jansen said:
Instafreebie emails the book to people. Bookfunnel puts it on their device. You only need a few clueless emails from readers to know that there is a big difference.
This. No question, BF wins hands down for delivery (they'll hand-hold the most non-tech person through the process. Really), which is why some people pay for both.
 
1 - 20 of 36 Posts
Top