BookBub Promo for my Latest Release (ten days later)

12333 Views 86 Replies 31 Participants Last post by Wayne Stinnett, May 5, 2015

Wayne Stinnett

Discussion Starter · Apr 23, 2015

Fallen King was released on 2/14 and has had phenomenal sales from day one. Actually, day one was its best sales day, with over 250 sales. In the ten weeks since it was released, I've had nearly 3000 sales. I applied to BookBub on 3/21, five weeks after its release and was accepted on 4/1, with a promo date of 4/26. On the day I got the email from BookBub, sales ticked up a LOT, averaging 54.1 sakes per day.

This is exactly the time to promote it with BookBub. A nice long history of really good sales and a tiered promo.

The Kindle Countdown Deal (US and UK starts at 9pm Eastern tonight and runs until 9pm Monday night, with BookBub on Sunday. I'll manually reduce the price of the first book in the series Saturday and the second book will begin its own Countdown Deal Saturday night, as well. I have to do the first one manually, because it's already had a CD this period. I added a line to King's blurb, saying that the first two are reduced as well.

I lined up the ads I wanted early this month and everything's a go. Here's what I have lined up.

I think this lineup, plus the consistent good sales over the past four weeks, will put the historic part of Amazon's algorithm into overdrive. King is currently ranked #1965 and has been no worse than #2100 since the first of the month. I'm expecting upwards of 100 sales tomorrow, over 400 on Saturday, and over 1500 on Sunday, with a total of 2000 for the promo and a peak rank inside Amazon's Top 20 Paid. I'm really hoping for a Top 10 this time, but I'm not holding my breath.

ETA before and after ranking:
At the time of the BB email Peak rank 14-16 hours later
Fallen Out: #7,018 #941
Fallen Palm: #10,249 #1,266
Fallen Hunter: #10,982 #4,211
Fallen Pride: #11,928 #4,405
Fallen Mangrove: #7,493 #3,050
Fallen King: #1,836 #16

See less See more

1 - 20 of 87 Posts

Liz French

· #2 · Apr 23, 2015

I LOVE your promos, Wayne. Pulling up a seat to watch this one out....

Good luck and fingers crossed.

cinisajoy

· #3 · Apr 23, 2015

Oh phooey. I wanted a NEW book.

Gone Girl

· #4 · Apr 23, 2015

We miss you, Harvey Chute.

daveconifer

· #5 · Apr 23, 2015

Good job, Mr. Stinnett. And good luck...

Allyson J.

· #6 · Apr 24, 2015

Wayne, I followed your advice about stacking promos and which sites to use (my lineup is almost identical to yours) and last time I checked today, I'd made it to #5 in the Free Kindle store and #1 in both my categories. I just wanted to thank you for taking the time to post your results and all the helpful advice you've given.

Best of luck with your upcoming promo. I know you'll crush it!

Wayne Stinnett

Discussion Starter · #7 · Apr 24, 2015

Thanks for the well-wishes, y'all.

The Countdown Deal started right on time in the US. Not sure about the UK, though. Can anyone still awake over there let me know if the price has dropped to £.99?

Fallen King is currently ranked #1836 in the US and #34,938 in the UK. Of course, these ranks reflect sales from about 4pm Eastern, five hours ago. It'll likely drop a few places during the overnight hours.

The first five books in the series are ranked in the US:
Fallen Out: #7,018
Fallen Palm: #10,249
Fallen Hunter: #10,982
Fallen Pride: #11,928
Fallen Mangrove: #7,493

See less See more

G.

· #8 · Apr 24, 2015

As of 03:32 UK time, I don't see a drop in price. Not actually in the UK, but logged into a VPN server there.

Wayne Stinnett

Discussion Starter · #9 · Apr 24, 2015

G. said:
As of 03:32 UK time, I don't see a drop in price. Not actually in the UK, but logged into a VPN server there.

Dang, I always screw up the time difference. It'll probably drop at 0400 GMT.

G.

· #10 · Apr 24, 2015

Fallen King now at £0.99.

Wayne Stinnett

Discussion Starter · #11 · Apr 24, 2015

G. said:
Fallen King now at £0.99.

Are y'all not on Summer Time yet?

G.

· #12 · Apr 24, 2015

As of this post it's 3:32 am in London. I must have looked at a different time earlier. Talk about confusion.

ufwriter

· #13 · Apr 24, 2015

Go Wayne! Can't wait to see you hit the Top 10.

Lydniz

· #14 · Apr 24, 2015

Good luck! Fingers crossed.

ThePete

· #15 · Apr 24, 2015

Valuable info, as always Wayne! These rolling campaigns are always great.

Wayne Stinnett

Discussion Starter · #16 · Apr 24, 2015

Sales overnight were pretty good. Since the price dropped at 9pm Eastern, King has sold 37, with no advertising in the US yet. It normally has 10-15 overnight sales. The first ad was in the UK with eBookBargainsUK. The ad was emailed at 1030 GMT (0530 Eastern) and King has two sales in the UK already. I can't say much for their blurb, though. It's simply the last line in the book's blurb, "It's just another day in paradise in this sixth installment of the Jesse McDermitt Caribbean Adventure Series."

Lydniz

· #17 · Apr 24, 2015

Wayne Stinnett said:
I can't say much for their blurb, though. It's simply the last line in the book's blurb, "It's just another day in paradise in this sixth installment of the Jesse McDermitt Caribbean Adventure Series."

Actually, that's not too bad if you think about it. It gives a lot of relevant information.

cblewgolf

· #18 · Apr 24, 2015

Get your popcorn ready!

Wayne Stinnett

Discussion Starter · #19 · Apr 24, 2015

Lydniz said:
Actually, that's not too bad if you think about it. It gives a lot of relevant information.

It would be if it weren't said facetiously in the book's blurb. In the book, there's murder, grenades being dropped on innocent underwater fashion models, boats being shot up by Uzis, dangerous gases being released and knocking out the inhabitants of an island, throat slashing, beheadings, heads mounted on pikes, it's anything BUT another day in paradise.

Lydniz

· #20 · Apr 24, 2015

Wayne Stinnett said:
It would be if it weren't said facetiously in the book's blurb. In the book, there's murder, grenades being dropped on innocent underwater fashion models, boats being shot up by Uzis, dangerous gases being released and knocking out the inhabitants of an island, throat slashing, beheadings, heads mounted on pikes, it's anything BUT another day in paradise.

Here you have to account for the British sense of humour.

1 - 20 of 87 Posts

This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.