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Forbes has a funny little post about the limits of Amazon's recommendation engine. Apparently, it can tell a lot about your tastes (if you feed it data), but this version doesn't seem like it will ever be able to detect ironic browsing.
Here's the post.
http://www.forbes.com/sites/jeffbercovici/2013/01/10/amazons-recommendations-engine-doesnt-get-irony/
Here's the post.
http://www.forbes.com/sites/jeffbercovici/2013/01/10/amazons-recommendations-engine-doesnt-get-irony/