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534 Posts
I'm confused.

The book was in the number 5 position and was selling 500+ copies a day.

Then it dropped to number 21.  You say sales 'collapsed' but what does that mean?  The thread title implies that the sales dropped by 500/day.  (In other words, it went from 500 to zero or 1000 to 500 or something like that.)  But the sales can't have dropped to zero if it was still at 21.

I agree that being a '5', then '21', then '5', then '21' again seems odd. 
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