David Wisehart· Registered
Discussion Starter · #1 ·
Dean Wesley Smith has a great idea for selling books with gift cards. Read it here:
And not only the Indie booksellers, either....imagine going into your local downtown bookshop and browsing in the paper book section or online, and then being able to buy a book on a card right there and then...with profits going to keep the bookstore alive...and the author fed, too, of course.dgaughran said:This is an AMAZING idea.
Great to see a way that indie writers and indie booksellers could work together for the benefit of both.
Agree. I'm not crazy about using the Smashwords coupon because I would feel like I'm scamming Smashwords or something. But setting it up for a website would be cool.susie said:I have a feeling that Smashwords and others may not like the idea that ebooks are free on their sites but that the cards are sold...especially since the authors may make more using this system than with their royalty systems.
Wondering about this, too. Yes, it brings new customers to Smashwords who might buy something, but what if not enough people do? Even now, without the gift card idea, Smashwords is spending a fortune offering the free downloads. They may only cost pennies a piece (in hardware, software, customer service time, etc.), but when you have hundreds of thousands of downloads, those pennies add up. Smashwords probably should get a cut, or at least charge authors/publishers a nominal fee per download. In that case, and if Smashwords could make gift codes that are one-time-use, the gift card idea would still likely be profitable for all.susie said:I have a feeling that Smashwords and others may not like the idea that ebooks are free on their sites but that the cards are sold...especially since the authors may make more using this system than with their royalty systems.
A couple of points here:modwitch said:Okay, I don't get it. Well, I sort of do - it's a nice way for readers to support indie bookstores. But at least in my town, most of the people who still go to indie bookstores don't eread. And people with ereaders don't go to bookstores. What would make them want to go to a bookstore now, vs. amazon (where they get an actual product description, instead of just a cover?)
At $0.36 a card (and that's if you order 1000), they're expensive to hand out as advertising (especially if you're selling a $0.99 book - not everyone will go collect the book, especially when they discover you have to know how to transfer a file to your ereader).
I can see doing a bigger display, with more information on the book, and then the cards. Maybe at indie bookstores, maybe at other local businesses and push the local author angle.
But most things sold on giftcards are commodities (minutes, credits, etc) or straight dollars, so you can do the actual choosing online or touching physical product.
It's a lot of hoops to jump through (go to the store, pick a book based on a card, go home and fiddle with your cables to get it onto your ereader vs. buy with 1-click on amazon). What's the upside for the reader?