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My next book in my series Blood War is about to come out.

It is time to make a decision about how the cover should look. I have found one that looks similar to the first cover with the same colors and general theme. (see below)

Should I go with similar covers in a series or should I change the cover for each of the books?

i know a number of you have series and I would appreciate your input on this one. I keep going back and forth.

Any real world lessons learned would be appreciated.
 

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I may not be an expert, but I do have a degree in multimedia/design. I think it's very important for author branding to keep things similar. In an episodic story/serial some authors even have the exact same image on their covers and just change the title. For a full-length book series, I am doing this for my second book:

  • Keep same font, size and placement for title and author name
  • Change main image, but with same model/character (or recognizable object/building) in a different pose with different background
  • Change color scheme - color of text matching color palette of images or white/black to stand out
  • If you have quotes/endorsements/subtitles to put on the cover then make sure they have the same font, size and placement as well
 

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Yeah, series should definitely have the same look to the covers.  I'm not personally a fan of the ones who reuse the same image and just slightly change the colours, but there should definitely be an overall theme to all of your covers within a series.  It tells readers that it's a series without even making them read anything.
 

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ML-Larson said:
Yeah, series should definitely have the same look to the covers. I'm not personally a fan of the ones who reuse the same image and just slightly change the colours, but there should definitely be an overall theme to all of your covers within a series. It tells readers that it's a series without even making them read anything.
I do love your covers by the way, ML. I'm a sucker for a strongly branded series.
 

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Lydniz said:
I do love your covers by the way, ML. I'm a sucker for a strongly branded series.
Thanks. They're covers that would get me to click on them, so the person who did the original design for them definitely did something right.
 
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