Each book's pages look totally different, and my also-boughts have expanded on at least one title. Kinda cool - I'm impressed! I have no idea if it'll help sales or not, though. Mine yesterday were pretty dismal.
The only difference I see in mine is the inclusion of an "Also bought" bar. I never saw that before, but that could be that my books are selling so few on B&N that there simply wasn't enough to cross-reference titles.
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