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My distribution has been extremely focused ever since I became "published" 7 months ago. Up until now, I have only sold on Amazon, B&N and Smashwords. It has produced a low but somewhat steady stream of sales. I'm now trying to expand to Kobo and iBookstore.
The sales beget more sales makes a certain amount of sense. But it assumes that if a person is interested in your work and it's not available at the place they want to buy it, they will move to a different store. I don't think that's the case. Most people have a set list in their brain already about where they will buy an ebook. Most of this probably steams from not wanting to create new accounts on every single site. I would argue that the potential customer moves far more readily to a different work rather than a different store.
The sales beget more sales makes a certain amount of sense. But it assumes that if a person is interested in your work and it's not available at the place they want to buy it, they will move to a different store. I don't think that's the case. Most people have a set list in their brain already about where they will buy an ebook. Most of this probably steams from not wanting to create new accounts on every single site. I would argue that the potential customer moves far more readily to a different work rather than a different store.