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My distribution has been extremely focused ever since I became "published" 7 months ago.  Up until now, I have only sold on Amazon, B&N and Smashwords.  It has produced a low but somewhat steady stream of sales.  I'm now trying to expand to Kobo and iBookstore.

The sales beget more sales makes a certain amount of sense.  But it assumes that if a person is interested in your work and it's not available at the place they want to buy it, they will move to a different store.  I don't think that's the case.  Most people have a set list in their brain already about where they will buy an ebook.  Most of this probably steams from not wanting to create new accounts on every single site.  I would argue that the potential customer moves far more readily to a different work rather than a different store.
 
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