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As long as it doesn't look like a power point presentation. Too many just have fade in and out of words and I really don't like those. The dynamic ones are fun to watch though... that said, I wouldn't spend a lot of money on them.
 

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Here's one of the best ones I've ever seen.


(I have no association with the author or publisher - it was just a well done trailer!)
 

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Yes, good production value and trailers that look like movie trailers work well.

The rest, the stock art with text, are mainly just for fun. Don't spend money on them.
 
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