Joined
·
1,000 Posts
I've been weighing up the pros and cons of using Amazon's pre-order feature lately.
It occurred to me though that pre-orders could interfere with the volume of mailing list subscribers. The main reason to join a mailing list is to receive notification of a new release - hardly necessary if the reader can pre-order the book.
Obviously, I'm talking about a mailing list here where no other incentive, such as a free book, is offered.
I wonder what people's thoughts or experiences are on this?
It occurred to me though that pre-orders could interfere with the volume of mailing list subscribers. The main reason to join a mailing list is to receive notification of a new release - hardly necessary if the reader can pre-order the book.
Obviously, I'm talking about a mailing list here where no other incentive, such as a free book, is offered.
I wonder what people's thoughts or experiences are on this?