Well if you're planning on writing more than one book they may want advanced notice of your NEXT release.
Incidentally, your old thread (a slow and dirty guide to building sales) is a cracker. It helped me a lot, so thank you.ゴジラ said:In my experience, yes, having preorders reduces the number of mailing list enrollments, but not too significantly. However, a preorder is a guaranteed sale; mailing lists are not.
I've also found my mailing list doesn't hit my pre-orders because they know I'm going to remind them again when the book is out. Whereas, all of the impulse buyers grab the preorder (I'm done Book 2, where is book 3ゴジラ said:In my experience, yes, having preorders reduces the number of mailing list enrollments, but not too significantly. However, a preorder is a guaranteed sale; mailing lists are not.
All things being equal, I prefer to grow my mailing list, but there are too many factors that can prevent emails from reaching readers. Plus, there are lots of people who prefer not to sign up for more newsletters. I'm one of them.I wouldn't let the impact on your mailing list prevent you from doing a preorder.
Ideally, readers would do both so I can remind them to go read the book they preordered with my mailing list!