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I don't promote books on my blog, although I do refer on it from time to time that I am a writer.

I have seen blogs where books were promoted and I would guess that a blog is a good way to promote books, but the blogs I've seen that appeared most effective in this were non-fiction related blogs.

Can't really answer your question from personal experience, though. I think that if your blog doesn't take too much time away from your fiction (or non-fiction) writing, it's undoubtedly a valuable marketing tool.... Just one of several available to writers.

One guy here on KB (if memory serves) not only has a blog, but uses YT to promote his book materials, which are related to his blog and YT content. So it probably can be done.
 
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