I used to run successful FB ads on my wife's book. I was targeting specific authors PLUS "Amazon Kindle" interest and directing users to the Amazon sales page. I was not making tons of profit (mostly because we only have two books for sale at this point), but I was not losing money and I was able to scale and sell a good amount of copies every month.
Then I stopped, mostly because I had to wait for royalties to come in to cover the ads expenses.
I recently restarted but the FB ads performance is very poor. Tons of clicks, but very few sales. Audiences are the same, ads creativity is different but it seems to work in term of clicks. I am trying to figure out what's going on. The only difference is that we are now in KU.
Trying to go through the steps that a user would do when clicking on an ad, I noticed that the Amazon sales page now features very predominantly a "Read for free" button that sends users to a Kindle Unlimited landing page. I wonder whether this is killing the ads performance. Users might come to the Amazon sales page with the intent to buy a copy, they see "read for free" and click it, they then see a page that invites them to signup for a services, and they just close the page.
What do you think?
Then I stopped, mostly because I had to wait for royalties to come in to cover the ads expenses.
I recently restarted but the FB ads performance is very poor. Tons of clicks, but very few sales. Audiences are the same, ads creativity is different but it seems to work in term of clicks. I am trying to figure out what's going on. The only difference is that we are now in KU.
Trying to go through the steps that a user would do when clicking on an ad, I noticed that the Amazon sales page now features very predominantly a "Read for free" button that sends users to a Kindle Unlimited landing page. I wonder whether this is killing the ads performance. Users might come to the Amazon sales page with the intent to buy a copy, they see "read for free" and click it, they then see a page that invites them to signup for a services, and they just close the page.
What do you think?