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There wouldn't be enough data to make such a call, I would think. I would wait until D2D has gotten out of beta and has a sizable number of books out in the retail outlets before checking out the numbers.
Also, Smash has recently run some promotions at the Apple iBookstore - Australia and Canada I think - where Smash authors were highlighted on the front page. We don't know whether D2D are capable of doing stuff like that. Only time will tell.
Also, Smash has recently run some promotions at the Apple iBookstore - Australia and Canada I think - where Smash authors were highlighted on the front page. We don't know whether D2D are capable of doing stuff like that. Only time will tell.