I find it quite funny that the shots stop immediately after the Kindle hits the ground - its impossible to tell if it is doing damage or not, or if in the following bounces more turmoil ensues.
Kind of a funky way of advertising I think.
I have dropped my K3 many, many times especially when I first got it. I have Guillian Barre Syndrome and have severe hand numbness hence the fumble-fingers! It's hit hard enough several times that the device case itself would pop open around the corners. So far it has worked without a hitch. I have since bought a case which helps with the dropsy issue. Electronics by nature are not devices made to toss around so I'm impressed with it's durability.
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