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What is not so understandable is why so many people think that cost savings will automatically get passed along to consumers.QuantumIguana said:It is understandable that people resent being asked to pay more for something that costs less to produce. So much for the idea that cost savings will be passed along to consumers. When I see ab e-book that costs more than the hardcover, I am highly unlikely to buy it. There are plenty of other books out there. And I will exercise my rights to complain about it.