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There's no particular formula for this, although there have been a lot of discussions about this topic.  The major publishers locked Amazon into a deal in which they set the price for their e-books.  Many of them have chosen to set the price for the e-book quite high, although some are coming to the realization that e-books have been an untapped market, and are lowering their prices accordingly.  Indie authors and publishers have actually benefited quite a bit from this business model, as their books are often priced well below the price of traditionally published books.  

In the eyes of the publisher, the cost of producing a book barely includes the printing cost, which for them is generally only a couple of dollars per copy.  The true cost comes from marketing, the advance paid to the author, and thousands of other expenses.  As to why there are a few that are actually higher priced than the paperback... some people have theorized that it's to discourage people from buying digital books.  I don't really buy into that theory fully, although I also don't have a better one.
 

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redadeptreviews.com
oktopusink.blogspot.com
aflashlightreader.blogspot.com
indiebookblogger.blogspot.com
lastdraftediting.com/reviews

Those are a few blogs I know of that review indie books.  Hope that helps! :)
 

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As a reader, I don't mind paying 7.99, 8.99, 9.99 for an ebook by an author I enjoy following or a series I've been reading.  But the 9.99 price point or higher is unlikely to get me to try an author I've never read before, at least for an ebook, and many major publishers are realizing that.  Hence the number of 5.99 to 7.99 Kindle books available from major publishers and big name authors.

Then again... all this wrangling about price made me think about something the other day, as I went to my local comic book shop.  Yes, I'm a comic book fan.  ;D  Anyway, I went in to pick up about a month's worth of comics that the owner had been setting aside for me.  (Yes, I'm THAT MUCH of a comic book fan!)  They ranged from $2.99 to $4.99 each.  I spent about sixty dollars for a month's worth of comics.  I went home and I read them... it gave me about two and a half hours of enjoyment.

The last indie book I read on my Kindle was The Hawk and His Boy.  I paid 2.99 for it, the low end of what I would pay for a single issue of a comic book.  It was a good book... not the best I've read, but a solid 3.5-4 stars, or thereabout.  And while I'm a fast reader, especially on Kindle, it gave me around... four hours of enjoyment spread over two days of reading as I had the time.

While I love my comics, and my print books, and my big name authors... which of these things seems like it was a better deal in the long run?
 
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