How many times have you heard that? I've heard it numerous times and always from those who don't own a Kindle and have no clue what they're talking about. My 155 ebooks have cost an average of $1.138 each. If I took out my 3 most expensive purchases it would drop to 99.3 cents per book. I could also subtract the cost of those books I didn't buy because sampling showed me I didn't want it and that would likely bring my total below a dollar including my 3 splurges. I never thought to keep track of that information until recently. In any event, it's pretty clear who has no Kindle by their comments on prices.