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Has anyone purchased an email list that was actually worthwhile? I have a newsletter that I send to almost 700 readers, whose names I have put together over the years, and I'm trying to think of creative ways to increase readership. My instinct tells me that purchasing a email list is a waste of time and money, but would love to hear others experience.

Larry Buttram
www.larrybuttram.com
 

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I like Seth Godin's take on permission marketing, which basically says that if people aren't asking to hear about your product in some form or another, then putting them on an email list is only going to create a negative impression instead of a positive one.  I haven't ever bought a list, but I think you'll probably see better results by increasing your current list organically.  Hope that helps!
 
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