[abonje]

I'm currently running an ad campaign to a permafree book.
At a cost of $25.00 (US), I've received about 700 downloads.
Thats a cost of 3.6 cents per download.

How much are your downloads costing?
And what cost are you shooting for?

 

[alawston]

I think my last free download campaign worked out at about $0.04 per download.

I think I had one review off the back of it, which to be honest seemed to be a review of a different book (five stars though, so never mind, eh?).

Free e-book downloads? They're not worth the paper they're not printed on

 

[cinisajoy]

Depends.    If you make sales on your other book, then the cost could be nothing and you could profit.

Please remember that readers don't always immediately read the download.   

 

[Adrien Walker]

Are you guys referring to a specific site/ad campaign? Sorry if I'm missing something.

 

[C. Gockel]

I'm currently running an ad campaign to a permafree book.
At a cost of $25.00 (US), I've received about 700 downloads.

Who are you using? Those are great numbers!

Something that matters as much as downloads is what the sell-thru looks like.

But to answer your question: if I pay more than 10 cents per download, I feel ripped off. (Please, no one start saying how it's all about exposure. Please. Don't).

 

[cinisajoy]

Who are you using? Those are great numbers!

Something that matters as much as downloads is what the sell-thru looks like.

But to answer your question: if I pay more than 10 cents per download, I feel ripped off. (Please, no one start saying how it's all about exposure. Please. Don't).

Perhaps you didn't expose enough.
Sorry couldn't resist and yes 10 cents a download sounds high.

 

[Sylvia R. Frost]

I shoot for .01 a download.