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Haven't tried YouTube.

FB is what works for me.

Ad -> takes them to my website/landing page -> to Amazon. My focus for the people on my site is not to collect email but for them to get a better idea of the series. It helps that I have a steady email subscriber rate.

I've also tried Ad -> Amazon but interestingly found more success getting people onto my site, who then go on to buy the books. FB's metrics are enough for me to tweak.
 

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Ad: yes, I have the cover of the book with some background smoke. The text is pretty generic "read this exciting (genre) that will.. blah blah..."  It is NOT the blurb of the book.

I don't know how to classify the landing page, but it lists my books, provides links to the Amazon pages, explains the series, shows some reviews. I don't do anything to incentivize for subscriptions - just that they can get announcements, deals and so on. I don't give anything for free for them to join.
 
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