On my fifth try overall, first with this title I was accepted by BookBub. The title is discounted to $.99 from $3.49. Cost of the ad $120.00. I thought I would report and let my fellow Kboarders decide if it worth running the ad? I ran no other ads or promotions. I did not announce the sale price on twitter, facebook nor to my mailing list. I wanted to test just BookBub without any confounding factors. Here are the results.
Sunday morning before BB's email, Tiffy's Terrible Top Hat ranked 893,597 overall in the kindle store. By the end of the day it topped out at 1,809 overall. In it's primary subcategory the book made number one. In two other subcategories it climbed to number four. (three Lois Lowry THE GIVER books in one through three and a fourth Lois Lowry book in fifth spot)
All that seems great... However, this is MG fiction. Total sales for Sunday 153 copies. Sales so far today 14 copies. Currently ranked 2,225 overall. In the subcategories the book is still ranked one, five and six.
So was it worth it? 167 copies @ .35 per book $58.45 income. That gives a net loss of $61.55. I expect there are a few sales still to come, however, not enough to make up the difference.
Currently there are five other books in the series. Since this is my first BB ad I have no idea what the read through rate to my other books will be. I anticipate some read through and this will make up a portion of the current loss. Again, I don't know if it will be enough to make up the $61 difference.
Last, BB claims there are 369,000 plus subscribers on their MG fiction mailing list. If they have an open rate of 5% 18,450 people saw my book. That means on a cost per view basis it cost about 1/3 of a penny per view.
OR I could look at it as a cost of $.369 for each person to download the book. If one in seven purchase a book at full price, I break even.
I don't think I have enough information to determine if the BB ad was a financial success. I do think discoverability is the number one hurdle indie's have to overcome. With that in mind, I think trading $60.00 for the opportunity of having 360K readers view the book is a good deal.
After the month wait is up, I'll start re-applying to BB. This time for free book giveaways. I am interested to see the increase in free over 99 cent downloads. IF accepted, I'll post the results.
Anyone interested there is one day left on the $.99 deal. You can get the book at