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Apart from Bookbub of course, which seems to pretty much guarantee a positive ROI. However, they have so far declined my submissions (but at least they answer). I strongly suspect they have a policy of only promoting proper books.
Of course, making a profit on individual promotions is not the whole picture. Other considerations are: getting your name/books out there, getting mailing list sign ups, getting more reviews, generating placements on also bought lists and benefiting from readers who enjoyed our promoted books eventually buying our other books.
Still, it would be nice to achieve an immediate actual profit on paid promotions if possible. My last promotion did that in a tiny way, mainly because I took advantage of the discount BKnights offers to KBoards authors (full promotional package for $5.50) and running the promo as a KDP Countdown deal in which we get paid 70% of the sale price. For the cost of the ad., I had 17 sales at $0.99 which works out at a $6.30 profit. Small beer indeed, but if calculated as a % ROI is nevertheless pretty impressive.
Because I've been running ads for a while now, I believe I know which sites are cost effective, or near cost effective, for my books. So my upcoming paid ads for my Countdown deal on '#Houston69: Apollo 11 -- When Men Walked on the Moon' in which the book is priced at $0.99 for the length of the promo, is limited to the few following sites which I have found to be cost effective in the hope of experimentally achieving a significant ROI:
16 Mar.. No promo
17 Mar.. Genre Pulse.. $24..
18 Mar..BKnights.. $5.50
19 Mar..Robin Reads $10
20 Mar..Booksends.. $50
21 Mar..FKB&T.. $25.. / .. ENT.. $30.
Total Cost: $145
I figure I need to sell about 207 copies to make a profit. I think that should be do-able based on past results.
I would have preferred the ENT ad to have been on the requested 19 March date, but was happy that they accepted me for the only date they could offer. Would be nice though if they could respond to submissions in a more timely fashion.
I considered using BargainBooksy but didn't since I thought the $80 price tag would not be likely to bring in the positive ROI I want to see for this experiment.
I estimate the following sites need to bring in the following sales to achieve a positive ROI for the individual sites and the promo as a whole:
Genre Pulse needs to sell 35 copies
BKnights needs to sell 8 copies
Robin Reads needs to sell 15 copies
Booksends needs to sell 71 copies
ENT needs to sell 43 copies
FKB&T needs to sell 36 copies
If people are interested, I will post results as the Countdown promotion progresses.
Philip
Of course, making a profit on individual promotions is not the whole picture. Other considerations are: getting your name/books out there, getting mailing list sign ups, getting more reviews, generating placements on also bought lists and benefiting from readers who enjoyed our promoted books eventually buying our other books.
Still, it would be nice to achieve an immediate actual profit on paid promotions if possible. My last promotion did that in a tiny way, mainly because I took advantage of the discount BKnights offers to KBoards authors (full promotional package for $5.50) and running the promo as a KDP Countdown deal in which we get paid 70% of the sale price. For the cost of the ad., I had 17 sales at $0.99 which works out at a $6.30 profit. Small beer indeed, but if calculated as a % ROI is nevertheless pretty impressive.
Because I've been running ads for a while now, I believe I know which sites are cost effective, or near cost effective, for my books. So my upcoming paid ads for my Countdown deal on '#Houston69: Apollo 11 -- When Men Walked on the Moon' in which the book is priced at $0.99 for the length of the promo, is limited to the few following sites which I have found to be cost effective in the hope of experimentally achieving a significant ROI:
16 Mar.. No promo
17 Mar.. Genre Pulse.. $24..
18 Mar..BKnights.. $5.50
19 Mar..Robin Reads $10
20 Mar..Booksends.. $50
21 Mar..FKB&T.. $25.. / .. ENT.. $30.
Total Cost: $145
I figure I need to sell about 207 copies to make a profit. I think that should be do-able based on past results.
I would have preferred the ENT ad to have been on the requested 19 March date, but was happy that they accepted me for the only date they could offer. Would be nice though if they could respond to submissions in a more timely fashion.
I considered using BargainBooksy but didn't since I thought the $80 price tag would not be likely to bring in the positive ROI I want to see for this experiment.
I estimate the following sites need to bring in the following sales to achieve a positive ROI for the individual sites and the promo as a whole:
Genre Pulse needs to sell 35 copies
BKnights needs to sell 8 copies
Robin Reads needs to sell 15 copies
Booksends needs to sell 71 copies
ENT needs to sell 43 copies
FKB&T needs to sell 36 copies
If people are interested, I will post results as the Countdown promotion progresses.
Philip