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As an online buyer, I find that the 2-, 3-, and 4-star reviews are the most useful. People feel obliged to justify why they didn't give a 5 or a 1, so they go into detail about the story, the relatability of the characters, and production values like grammar and other annoyances. I also look at the graph of the distribution of star rankings: all 5's usually have some relationship with the author, all 1's either didn't read the product description or, if it's not a book, didn't read the manual.
 
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