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In a recent NY Times article, it was mentioned that Google would soon start selling ebooks.  They are giving the publisher freedom to set the price -- something which Amazon Kindle reserves for itself.  If this happens, I imagine the publisher will go for the higher price and switch to Google for their ebook publishing.  I see much higher prices out of this.  Too good to last.

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The publisher sets the price on amazon, too.  Amazon can discount it if they wish (as can all retailers), but the discount will come out of amazon's portion of the profit.  I can't imagine why publishers wouldn't want to sell on as many platforms as possible.
 
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