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To sign up on Allromance, it wants a company/organization name, a description, and a url.  For those of you who self-publish through them, what did you wind up doing for those fields? Did you just like, make something up and give them an amazon author page, or throw together a quick wordpress site, or what? 

I've got plenty of URLs, but I haven't made a site specifically dedicated to the writing I've done in, uh, that genre, yet.  I guess if I need to I can make a tumblr and call it good, but I'm curious to know how other people presented their applications.
 

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They want to see a website so they can see what you're writing. They used to be a major venue for erotica, but in the wake of last year's paypal debacle, they got very strict about what they allow on their site.
 
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