lots of books on the subject already
Very true. After the benchmark setting "Let's Get Digital" and "Don't Be the Monkey" why would anyone else want to do a book on the subject?
But Guy Kawasaki wrote "APE" anyway. Amazing book, BTW, that captures a lot of business dynamics from the last year or so that are pretty new. As fast as things are moving and changing now, "Digital" and "Monkey" are actually a tad dated, but still entertaining and required reading.
If you followed Branford religiously, like I did pre-2011, this is a big shift if he goes through with it. I actually felt bad when I saw my wife had gotten "Kapow" and it was $1.99 from Big Lots. Sure, books gets overruns, returned and wholesaled all the time. Patterson is $1.99 somewhere right now with black sharpie on the page edge as a return. But I can remember when he announced his book deal and when he did his cover reveal, and to see that things didn't go well is a downer.
He was a great guy that put out a lot of effort to help aspring writers. I bet he found a few clients through his blog, as does every agency with a blog or a site, but there was only one Nate Bransford. I wish him all the best.