tkkenyon said:If I understand correctly, you (as an indie author) can't do it directly, but I've heard of some people dropping the price to free on Smashwords, then outing themselves to Amazon (see the "found a cheaper price" button on the page?) and then Amazon matches.
Not sure if it will work, but it's one idea.
I'm sure that people who have more experience will chime in if there's a better way.
TK Kenyon