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I'm experimenting with AMS and Facebook ads to drive sales of my book (here's a https://www.amazon.com/Symphony-Wind-Raincatchers-Ballad-Book-ebook/dp/B07F1WWMYX/, since I removed it from my signature), but so far, it's been a struggle. FB ads aren't doing much (though I'm seeing some success with promoting my reader magnet), but for now, I'd like to concentrate on my AMS ads game.
For AMS, the Sponsored Product ads I had in place (currently paused) were getting just over one click per 10,000 impressions, working out at around 20 clicks a day for $5 per day, which I reckon is decent... Except it's not converting into sales, so there's clearly a disconnect somewhere. Is it the blurb? The cover? The Look Inside? Only having 2 (at the time of writing) reviews? The fact it's a first-in-series?
The AMS Product Display ads were less effective, with a more expensive cost per click and much fewer impressions (and without any sales directly attributable, I don't want to up my bids to more than 50c per click).
But for all that, the sales are ticking away. Most days I sell one, some none, and occasionally 2 - 4 (it came out on June 28th, 3 months to the day of this post *stares the 90-Day cliff in the eye). It's received a couple of bumps during the past 3 months, primarily due to being elevated to semi-final status as part of this year's Self-Published Fantasy Blog-Off and getting a lovely write-up from Fantasybookreview.co.uk (I've included a couple of quotes for editorial reviews on Amazon US). So I'm reasonably confident it's a good book -- the cover usually gets praised, and I outsourced the blurb to someone who actually knows how to write them -- but is it working? Could the 3.99 price point be putting people off? Or the length (it's a beastly 195k words...)? Is the opening 10%/Look Inside putting people off (so far, the most common criticism is that the book is a slow-starter in terms of the plot kicking in, there is plenty of action in the opening three chapters)?
If it helps to identify potential issues, I've pasted the AMS ad text below:
"If you like hardened heroes, thrilling action, and dark magic and monsters, then you'll love [author name]'s visceral adventure."
Thank you for any comments and insights!
For AMS, the Sponsored Product ads I had in place (currently paused) were getting just over one click per 10,000 impressions, working out at around 20 clicks a day for $5 per day, which I reckon is decent... Except it's not converting into sales, so there's clearly a disconnect somewhere. Is it the blurb? The cover? The Look Inside? Only having 2 (at the time of writing) reviews? The fact it's a first-in-series?
The AMS Product Display ads were less effective, with a more expensive cost per click and much fewer impressions (and without any sales directly attributable, I don't want to up my bids to more than 50c per click).
But for all that, the sales are ticking away. Most days I sell one, some none, and occasionally 2 - 4 (it came out on June 28th, 3 months to the day of this post *stares the 90-Day cliff in the eye). It's received a couple of bumps during the past 3 months, primarily due to being elevated to semi-final status as part of this year's Self-Published Fantasy Blog-Off and getting a lovely write-up from Fantasybookreview.co.uk (I've included a couple of quotes for editorial reviews on Amazon US). So I'm reasonably confident it's a good book -- the cover usually gets praised, and I outsourced the blurb to someone who actually knows how to write them -- but is it working? Could the 3.99 price point be putting people off? Or the length (it's a beastly 195k words...)? Is the opening 10%/Look Inside putting people off (so far, the most common criticism is that the book is a slow-starter in terms of the plot kicking in, there is plenty of action in the opening three chapters)?
If it helps to identify potential issues, I've pasted the AMS ad text below:
"If you like hardened heroes, thrilling action, and dark magic and monsters, then you'll love [author name]'s visceral adventure."
Thank you for any comments and insights!