[J. Tanner]

Two things to remember about gifting an ebook:

1) There is no requirement that the recipient apply the "gift card" to your specific ebook. That will be the easiest thing to do based on the structure of the email they receive, but not the only choice. They can spend it on something else if they like.

2) A gifted version does not affect your sales rank regardless of what Amazon tells you (based on extensive testing from KBers).