They're right. Besides writing the best book you can and packaging it the best you can (blurb, cover), the best thing you can do is focus on promoting it and sending people to your product page. (Read: Marketing) Worrying about getting reviews is a waste of time. No one will see the reviews if no one is going to your product page.Eccentrik said:I see a lotta ppl post on these boards about not worrying about reviews, focus on sales. But sales come with reviews do they not? All other things equal (or similar) a book with significantly more reviews will have more 'social proof' and not just trigger that psychology in potential buyers but probly also get pushed up by the algorithm, right?
The number of reviews has much less bearing on the Amazon algo than other things, as far as we all can tell. There is no magic number that kicks some magic algo into action. (The rumor used to be Amazon started 'promoting' your book at 50 reviews. There is next to no proof of this.) Sending outside steady traffic, good also boughts and visit-to-sales conversions rate will juice Amazon in your favor much more than a review. That's why focusing on sales is always the better bet.
Yes, people like social proof. But, if you sell, people will leave reviews. And if you keep it up, you'll end up with lots of genuine organic reviews.